Wouldn’t it be nice if someone else would pay your mortgage for the year? And what would you do in return? Advertising agency Adzookie is looking for homes to turn into billboards and in exchange, they’ll pay a mortgage for each month the home is painted. At the end of the contract, Adzookie will pay to repaint the home, a process they say takes three to five days
Still interested? Adzookie only has a few ground rules. First off, you must own the home—it cannot be rented or leased. The entire exterior of the home is under contract except the roof, the windows and any awnings. The contract lasts a minimum of three months and can be extended up to a year. At any time the contract is ended, either by Adzookie or the homeowner, Adzookie will pay to repaint the home in its original and more normal colors.
To be considered for this ad gimmick, homeowners must fill out a submission form on the company’s website, explaining why their house should be selected. The company will then decide based on their internal criteria, whether the house is worth a billboard ad.
Adzookie CEO Romeo Mendoza told CNN that since the promotion’s launch, the company has received over 1,000 applications, including one from a church.