We’re Live! Zillow.com, the Beta, Launches!
By: Rich Barton, CEO | February 7, 2006
Zillow.com is off to an electrifying start, with the help of chief engineer Garrett McAuliffe. As chairman of Zillow.com, I was offered the inaugural post on our new blog, so I’d like to welcome you on behalf of the 75 employees here at Zillow.com’s Worldwide HQ (okay, it’s our only office) in downtown Seattle, Washington.
Moments ago, a team of very tired, but exhilarated folks plugged in the v1 beta of www.zillow.com, bringing it to life on the Internet.
Zillow began a little over a year ago with a few people in an office, dreaming about how the web might be used to empower everyday people to take more control of the scary, frustrating, and exciting process of buying and selling a home. We experimented with several different ideas early on, but, after talking with many consumers and agents, we landed on the ambitious goal of trying to place a value, what we cleverly call a “Zestimate,” on every house in the country and making this freely and anonymously available to anyone — kind of a “Kelley Blue Book” for homes. Additionally, we have tools with which anyone can analyze home price histories (like analyzing a stock), look at “comps,” and refine our Zestimates with information that only someone who has been in the house could know.
We’re calling it a “beta” for legitimate reasons, not because it’s chic these days to call websites betas. So far we’ve found data and information on 60 million homes around the country, and for 40 million of those homes we had enough data that our statisticians and engineers could algorithmically make a Zestimate. We’ll be adding breadth and depth as rapidly as possible, but we figured that 40 million Zestimates were too much fun to keep to ourselves. There is a great deal of detail I could go into about how we came up with the Zestimates and what our accuracy is (historical margin of error of 7.2%), but I will leave that for future posts from chief stats man, Dr. Stan.
All of the data and Zestimates, combined with maps, satellite and aerial images (where available), and parcel outlines (where available) have added up to a database that weighs in at over 2 terabytes. The integration of all of this data into a uniform, easy to navigate application has been a fun challenge. Because of the amount of data and the complexity, however, we will have stuff that is just wrong. It’s difficult to robotically test a database this big, so, another reason we are calling it a beta, is that it’s an open test. We thank you for your forbearance and bug reports.
Finally, I’d like to make a comment on our business model, which I’ve found helps divine motives. Zillow.com will make revenues from advertisements on the site. We will always be crystal clear about what is content and what is advertising, just like any respectable content provider, and our advertising will not define our content. However, the beauty of “Web 2.0” is that the content actually does define the advertising. The more relevant the advertising is to what is being done on the page, the more useful it is to consumers. So, we will strive for a high degree of relevance with the advertisements we display. I suppose this makes us a media company, but one that has software development in its bones. We see the process for buying and selling homes as dying for a software productivity application, one that incorporates a huge amount of information, but one that’s goal is to empower people to make better decisions. The beta is our first step. There is more to come.
* Credit goes to Doc Brown from the 1985 movie “Back to the Future”
Gigawatts was pronounced “jigawatts” in the movie)
- Stumble it!
- Categories: Zillow
Comments
62 Comments so far
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Jason on February 7, 2006 10:40 pm
Congratulations, everyone! Even with a few bumps, it’s amazing… there’s already a buzz here at the UW. can’t wait to start work in the spring!
Etti on February 7, 2006 11:00 pm
Bravo Zillow! You are amazing! Good luck!
Seattle's Rain City Real Estate Guide on February 7, 2006 11:49 pm
Zats really cool
Zillow has launched!
I just got an email from Zillows Director of Communications and she passed along the fact that not only is their blog live, but a beta version of their site is live as well Rich and David through the switch!
So, what…
Jessie B on February 8, 2006 12:45 am
Congratulations on your site. Great UI and good data. I look forward to seeing the site evolve.
Travis on February 8, 2006 3:36 am
Congrats to all. Now Richard Barton won’t have to shave his head for the Inman RE Connect conference!
Housia on February 8, 2006 6:49 am
Zillow.com presents a new free way to estimate your homes value
The real estate industry has been buzzing for months about the highly anticipated launch of Zillow.com. The team who created Expedia and changed the travel industry has now taken on the real estate industry. So what is their service? Free…
alex a on February 8, 2006 6:57 am
looking forward to more nebraska information. this looks like this might cause a little revolution…
S - crow on February 8, 2006 7:13 am
Congrats on hard work. We’ll be diving into it soon.
JB on February 8, 2006 8:44 am
Very impressive. Although looks like you might have had to take it back down. The site is unreachable as ut 10:45am CST.
Jeremy Brandt on February 8, 2006 8:45 am
Zillow.com > Real Estate Comps
Zillow.com finally launched in beta test mode yesterday with free home valuation estimates and data on over 60 million homes in the US. This is the long awaited of often speculated about business started by Richard Barton, the founder
Tony English on February 8, 2006 10:23 am
I love the site!!! Good luck!
Amy on February 8, 2006 11:18 am
One question, and sorry in advance for being skeptical, but a few folks have been reporting the Zestimate is high in most cases… don’t know if that’s true or not (would be curious to hear feedback on that) but if it is true, seems like this website further encourage the trend for people to get in debt over their heads. It could be as easy as someone checking the value of their house out on the site and then taking the mentality of “I’ll refi and take out the money above my first mortage and use it to buy stuff” and little do they know it’s money they don’t really have.
Joe Buhler on February 8, 2006 2:12 pm
Congratulations Rich, on launching Zillow. I’ve given it a whirl and like what I see. Well designed too. If it’s half a successful as Expedia, you’ll have another winner.
Bin Xia on February 8, 2006 2:55 pm
Great job, Zillowers!
I was very excited to hear the news on CNN.com and got on the web right away. I believe it would be a great tool to help us (users) to sell and buy houses.
However, before I got too excited, I also felt some pinches. The description of our house is not correct. Our house has 4 bedrooms plus one playroom. There are 2 and half bathrooms. The total rooms, including a laundry room, is 10. Also, the lot size is 0.59 ac. The stats on Zillow show that our house has 3 bedrooms, 2 bath, total 9 rooms, and 0.31 ac. The discrepancy is quite large.
I am preparing to sell the house in the next two-three months. I greatly concern that the incorrect Zestimate value will have negative impact on our house value as the Zestimat generated a value $40K below the value after I correct the information. Please correct the information. If you need any documents, please let me know.
Also, each time when a house is sold, there should be an appraisal, which has the most updated information on the house. Maybe those appraisal information should also be taken into account in your database.
Thanks!
Bin Xia (xts1@earthlink.net)
george on February 8, 2006 3:21 pm
The last transaction recorded for my house is off by a factor of 10.
Rob on February 8, 2006 4:15 pm
Some interesting features, but I think a bit too complicated for the average homeowner. I checked some homes that have recently sold in my area and found the zestimate to be quite low as compared to what the homes actually sold for. How can a consumer find confidence if the numbers don’t reflect the actual market pricing?
LB on February 8, 2006 4:42 pm
Cool Site. Great idea. Perfect timing too. Wow! This will be great fun to watch. From reading previous comments I can see that many totaly don’t get it at all and are frightened by it. They’re Zidiots.
Deneen Buley on February 8, 2006 4:48 pm
Love love love the site! I read about it today in The Wall Street Journal. Immediately I put the paper down, went to your site, and spent hours navigating it. I’m the geeky “factoid girl” type so I was totally digging every bit of data available. Your site is fabulous! Good luck & thank you.
Peace & Love
RJ on February 8, 2006 5:17 pm
Great site but I am more than a little concerned. I almost fainted when I saw the Zestimate for our home. It is about a third of what I would assume to be the market value for our home.
I recognize that we live in Georgia in one of those counties where you apparently don’t have access to all of the data you need to make a more accurate Zestimate. But one-third of the assumed market value????
Roger on February 8, 2006 7:42 pm
WEll - good concept, but accuracy is going to be you’re main issue here - My personal home wouldn’t sell for over $200K and Zillow had it at almost $750K… The whole neighborhood was similarly overvalued. Not that I wish is wasn’t true - but you gotta get your MLS connection or your number cruncher’s in the same Galatic Dimension or this will be a nothing but a train wreck that will tick off consumers and Realtors alike.
Keith on February 8, 2006 9:04 pm
Very neat technology, damned impressive. I’m sure you were kicking yourselves after Google released its mapping API. The similarities are striking.
Generally, taking a national approach to real estate has a lot of pitfalls since - like politics - all real estate is local. You’re already seeing this in the posts about your site’s valuation errors. I know for a fact that the median price of housing in DC is several times the $121K you estimate.
I can appreciate the challenge you face in collecting and normalizing the data, I hope you’re as successful in ensuring the data quality.
Good luck.
erich on February 8, 2006 9:48 pm
Seems very accurate for the areas I checked…San Diego, AZ, and LV…my house checked perfect…and the price seemed right on…although it seems there is no addition for lot premiums such as a canyon lot…the house across from ours which is the exact same sq. ft, no canyon lot comped for 5K more? Other than that it looked right on…great work! Easy to use too…
optimized living on February 8, 2006 11:33 pm
Zillow
Ever wonder how much your house is worth given the current market conditions? Historically this has not been an easy question to answer. Ive typically kept track of this by searching the county records for recent sales that were kind of similar …
Carl Franklin on February 9, 2006 7:24 am
Ever hear of load testing? The numbers of users you quoted don’t seem to be that overwhelming for today’s servers, so hard to understand why you crashed on launch day. More likely the server couldn’t stand to give out so much incorrect information to people about their home values. Garbage in - garbage out. You’re no doubt dealing with a lot of garbage data from MLS’s and deed registries. That’s not likely to change and Realtors will probably force their MLS’s to stop feeding data to you. What’s your second act going to be?
Fred Klaus on February 9, 2006 9:08 am
I think you could benifit from some changes to intergrate the site to the practices of current RE professionals, gaining revenue sources in the process, all these would be presented to the user in a format so they can put your information to imediate use and for on going use. I also think you can do a lot of things to make your site one that users will frequently retrn to. I have a number of specefic ideas from the thousands of transactions that I have closed, contact me if you would like more information.
Mike on February 9, 2006 10:55 am
Awesome site and idea!
Thank you for prying this information out of the hands of realtors and appraisers and giving it to consumers. This information, combined with the MLS data that is now publicly available, will force professional realtors to figure out a way to truly provide value in the buying and selling processes. True professionals will not be threatened, but the dinosaurs that only have MLS and home value power to offer their clients will surely become extinct. No doubt some in the realtor community will bash this site to protect their eroding value proposition, so if you are reading the blogs/comments consider they may becoming from a hostile source. (Disclosure: I’m a realtor)
Having worked with this type of information for years, I’m sure it will take a few months to work out data issues and it will never be perfect because of the variability in quality of consumer reporting, however I suspect it’s mostly accurate and it does provide valuable information to consumers. Consumers should know that the easy way to change their records in your database is to go to their county tax office and correct the data, which will eventually feed your systems.
I do have one suggestion for the site. On the final valuation page, it would be great to have links to “jump back” to specific items rather than having to back up using the “previous” button. For instance, if you want to modify your improvements items to project future value, you have to move back through multiple screens and then move forward through them all again. It would be great if you could go directly to the page.
Good luck out there!
Mike
Nick S. on February 9, 2006 12:48 pm
Best of luck in your new venture. Keep us up to speed with any condo news @ http://www.condoDomain.com
Che-Bin Liu on February 9, 2006 3:08 pm
I love this site! It’s just too fun entering those addresses I have.
Accurate or not, this site will be a blockbuster. Based on my real estate transactions in the past five years, your house sale records have a dead-on accuracy. Most estimates on my past properties were very fair. My current properties in Illinois were over-zestimated and I will be extremely happy to sell at those prices now.
This web site offers great fun and help. I just moved from Illinois to SF Bay area less than a year. I rent a townhouse and refuse to buy in Bay area with its crazy home price. I just found that my rental place was sold at $190k two years ago and now its neighborhoods are asking $600k+ for sale. This confirms what I think a housing bubble in Bay area and I am just happy that I rent.
Seeing those previous sale prices, many people must be nervous now.
General Jack Gose, Esq. on February 9, 2006 6:35 pm
Hey Rich and Lloyd,
What a Fantabulous new worldwide blog website, and we applaud your 2006 launching of the first Super Bowl of Real Estate Valuation and Data from Seattle, Wa.
We love the feature where you can revalue your property with updated info. Thanks, Team!
Jack Gose
ryan on February 9, 2006 6:40 pm
this is very cool to a certain extent. i think in alot of cases it will help with valuation, however in certain instances data alone doesn’t tell the whole story. for example, the data for my home is fairly accurate, but what the data doesn’t explain is the fact that there are 2500 new homes being built in the next neighborhood over for a build price less than what my home is valued at. most people are opting for the new homes at lower prices, despite the 9 month build time. this is having a downward impact on homes on my street (and the streets around me). likewise, the hoa had some financial issues and has a major assesment coming which is affecting desireability. I don’t know how the system could ever account for these ancillary issues, but if there was a way to input them into the system and re-evaluate price, that would be helpful. likewise, active listing data would help dramatically to round out the valuation picture. at the end of the day, this is much better than any other online attempt at home valuation. keep up the good work.
Carol T on February 10, 2006 4:02 am
Fantastic idea that will be over the top with some fine tuning.
Suggestion: You couldn’t find the address I wanted, but provided a map of the general area. It would be great if I could zoom in to where I know the property is located, and, presto, click up your Zestimates for that block(s) Why not?
Good luck.
Jeff on February 12, 2006 8:52 am
Wow! There must be a real estate boom in Salt Lake City! My friend bought his house 2 years ago for $210K and it’s now worth (according to Zillow) $1.7M!
I guess a lot of people must be moving to Utah!
sandie on February 12, 2006 1:13 pm
fantastic! id rather make a mistake with you rather then waste my day, with an agent who does not have the brains to figure it out or the answers to the questions i ask…
George B. on February 12, 2006 8:05 pm
I need to know the sales history of a house prior to 1996. Is there a way to find this information. thanks - g.
David Saks on February 14, 2006 5:45 am
“Hooray for Zillow”!
You are absolutely the most welcome addition to the lives of the real estate consumers and professionls throughout the country. With the recent problems plaguing the real estate industry along with the cries of “anti-trust” and restriction of free trade by the Department of Justice and others, being hurled at industry icons the likes of the National Association of Realtors and local real estate organizations, making this extraordinary volume of information available places unprecedented power in the hands of those who otherwise would not have been able to make informed decisions regarding their investments, either current or pending. In addition, with the rise of predatory lending, mortgage fraud and the risk of foreclosure facing so many low income households throughout our country, Zillow will impact the lives of millions by making the tools available to assist many families facing catastrophic ruin by helping them make responsible decisions regarding their efforts to purchase, refinance or recover from the threat of a marauding, predacious and unscrupulous threat which victimizes the unfortunate for personal gain. I applaud you, Zillow. “Three Cheers for Zillow”!
Best wishes always,
David Saks
The Real Estate Mart of Tennessee
Memphis
Fred Klaus on February 14, 2006 1:28 pm
Hey my comments are under someone elses name. I am very suprised that you have not had more comments. I beleive that you guys are on to something big and I beleive that some simple page changes and additions will dramaticly expand your revenue windows. The consumer whats a change and wants to break the current status, they just need some help. Please let me know if you would like to see what I am talking about.
Sincerely,
Fred Klaus
Joe Kamenar on February 15, 2006 10:11 am
I see there are a lot of innacuracies on the data. I am with a mortgage company and I looked at three recent appraisals, from Oct, Dec and Jan and the Zestimates. None were close. They ranged from 15% to 43% off. Not sure of the value of such a site when these estimates can’t serve to see if a prospects home value is where they say it is.
ZX on February 15, 2006 11:58 am
In my opinion, to call the majority of real estate agents “knowledgeable” or “professional” is an insult to everybodys intelligence. In my opinion, the promises “knowledgeable, professional” real estate agents make vanish as soon as the contract is signed. In my opinion, most listing agents just post the property in the MLS and wait for a buyer to show up. In my opinion, the only thing 50% of those “knowledgeable, professional” real estate agents will be saying to their customers in 5 years will be “would you like fries with that?”
Anonymous on February 15, 2006 2:46 pm
Amazing how you delete posts which offer a critical real estate industry analysis of your site and give you a great big negative for accuracy and usefulness.
Amy Bohutinsky on February 16, 2006 10:58 pm
ZX: Amy from Zillow here. To be clear — we have not deleted any comments from this blog. Warts and all, it’s all here.
michelle on February 17, 2006 6:13 am
The information on your site seems to be nothing but garbage. Again, little people with too much time on their hands have decided to become the next Bill Gates, and I’m here to tell you, my friend, it’s not going to happen. Let the professionals that have been trained and have the daily experience of these comps and home evaluations and correct measurements and appraisal amounts do their jobs. Rich and Lloyd, stick with the travel business. Maybe if you’d spend a bit more time and effort at Expedia your fourth quarter earnings would have been a bit higher (as predicted by Sr. Exec., Barry Diller.)
There have been many sites that have tried and failed at what you’re doing, and there’s a reason you have to be licensed, educated, and experienced to do what so many have failed.
Happy travels!
Michael McClure on February 18, 2006 1:07 pm
I own a real estate company (you can see it at ProfessionalOne.com). I have been selling real estate for 15 years. I am also a CPA, so numbers “are my thing.” I am HORRIFIED at how inaccurate your information is. My home, for instance, is worth approximately $450,000 to $500,000. Your site shows it as being worth $157,000! I put an addition on my home several years ago that cost more than your estimate of the entire value of the home! If this doesn’t get your attention, then you are flat out negligent. Most of my agents have checked out the values of their homes on your site, and 100% of them have indicated that your estimates are not ever close! This spans seven different communities located in three different counties. One has a home worth approximately $270,000 - your site estimates the value at $117,000! This error percentage is OUTRAGEOUS!!! I’ve also had several unpleasant encounters with clients of mine that are ASSUMING your site is accurate. I would suggest you do some MAJOR site enhacements ASAP, because the uproar that is building within my industry is like nothing I’ve ever seen or felt before.
Colin Kent on February 18, 2006 2:39 pm
I have just been introduced to your site by a relative who is a USA resident.
Congratulations on a wonderful concept and implementation.
You have obviously developed some powerful intellectual property and “knowhow” which will have applications world wide.
What are your thoughts and plans for licencing the IP and technology for use outside the USA.
I would be very interested to recieve your outline thoughts on this.
With best wishes for your continued future success.
Colin Kent
Brisbane, Australia
Jerry Hendriks on February 19, 2006 9:36 pm
Greetings from Canada! As a Realtor, I find the site very interesting. I have no problem with people being able to check out what their home’s value might be or even trying to give it a shot and trying to sell their home privately for that matter. Some are successful although many are not. I will be the first one to congratulate them if they are successful and will also be ready to be of service if things don’t go the way they had hoped. Most people see the value in hiring a full time professional though and would rather not go through the many challenges of trying it on their own. It is unfortunate that it appears that the values are so far off in many cases as people have stated. The thing I find interesting and kind of funny is that the site is suppposed to help people figure out what their home is worth because they don’t know its value and maybe are not ready to call in a realtor to help them out. But as soon as they see the value that is calculated, they sure seem to know how much it is off by. What I am saying is that a home owner’s general knowledge of the real estate market seems to be more accurate than what any Zillow estimate will tell them. I think people generally have a closer connection to their neighbourhoods and what houses are selling for in their area than a computer program will ever be able to help them with. It’s a decent try but the human touch and personal knowledge for specific value adjustments will be very difficult to duplicate by any machine calculated value that can’t see and feel a particular home, it’s specific improvements, and it’s natural amenities and compare those features to others. A basic square footage, number of bedrooms and baths for example is rarely enough information to reflect an accurate value estimate. Houses are not your typical commodity either and that is why it is extremely difficult to compare selling books, flowers ,or plane tickets online to selling or evaluating houses online.The other problem is that any transaction needs both a willing buyer and a willing seller - just because you come up with a value because a computer said it was worth so much doesn’t mean a buyer will see it the same way. You need to bridge the gap in order to achieve a successful completion of a transaction. Professional Realtors don’t really sell houses. We are called upon in many cases to share our knowledge and experience, to guide, to advise, to evaluate, to facilitate, to represent, to market, to negotiate, and to help keep the home buying and selling process running as smoothly as possible. It’s been my pleasure to have had the opportunity to do so for more than 17 years and I am confident that professional Realtors who always put their clients best interests first will continue to have a very strong presence in the real estate market alongside great online experiences. And as Realtors, it is our responsibility to work hard to consistently exceed our client’s expectations as our value will continue to be reflected by the value we bring to the marketplace. Best regards from the Hendriks Real Estate Team at RE/MAX Garden City Realty Inc. in St. Catharines - Niagara, Ontario, Canada. http://www.NiagaraHomes.com
RC on February 21, 2006 7:26 am
I do not like this site at all. And what lies on the publicity in the news on it!
The site contains general public record information for the home on the last sale price and date. This is where the value is coming from. THIS IS NOT ALWAYS THE VALUE OF THE HOME!!! We purchased our home which appraised at $775000 just as it went into foreclosure with the previous owners, we got a really good deal. Your site says it is only worth $470000 which was our purchase price. The costs have gone up a lot in our neighborhood and a recent appraisal has us at $826000.
YOU NEED TO STATE THE FACTS OF THIS INFORMATION ON YOUR WEBSITE. The information posted is not accurate OR fair information.
Also, your development team didn’t follow any standards for developing the site related to usability.
S COLLIBS on February 21, 2006 8:01 am
NO ADDRESS I PUT IN COMES UP..IT KEEPS TELLING ME TO REFRESH, REFRESH
Laura Massey on February 22, 2006 6:26 am
Your site looks great. As a real estate professional, I realize that your information is pulled directly from tax records. As such, the information is only as good as the county records. In fact, in my community, you were not able to “Zestimate” at all.
In a county where sale price disclosure is not mandatory, this tool is ineffective.
Just one more reason why a person still needs an agent. Other reasons include the fact that we view, in person, 100’s of homes a year… we are in touch with what buyers want. In other words, Fair Market Value.
While your site has it’s uses, the public would be best served if you were to direct them to local, licensed & insured professionals as part of their experience.
sara on February 22, 2006 12:19 pm
Your site is interesting, but there are too many errors, which may be hard to fix.There are several other sites which are more accurate
shelly on February 22, 2006 12:24 pm
The prices in illinois are off by 20%, looking at the sales of homes, which are going for a lot less. On the other hand, the sales in my neighborhood are far higher than their zestimates.
shelly on February 22, 2006 12:27 pm
The prices in illinois are off by 20%, looking at the sales of homes, which are going for a lot less. On the other hand, the sales in my neighborhood, san jose, are far higher than their zestimates.
George Reid on February 22, 2006 4:25 pm
I have a Dell computer with Windows
2000 prof. operating system; I’ve
entered my address, city, state as
requested: no response. Entered
other known addresses, still no
response. Whats the problem? Do I
need additional software to operate
with your site?
GEORGE
Bryan Byrne on February 22, 2006 8:07 pm
Hi George,
Zillow here. Can you tell us the type of browser and version that you are using?
Please note that if you are using IE 5.5 you will need to upgrade.
Bryan.
kwang e. kim,d.c.,ph.d.,inc. on February 23, 2006 9:52 am
commercial property will add on the zillow website.
Joseph Hornblower on February 24, 2006 7:16 am
As usual, lots of publicity, little reality. So many areas not covered. What good is it?
Luke Gunderson on April 1, 2006 10:09 am
Do these people not know what BETA means?
Of course there is going to be errors! Great Site! Keep it up.
Gail on July 4, 2006 5:24 pm
My sister who lives in the Philadelpia area says that folks there pronounce your website like silo with a Z. We folks on the west coast pronounce it like pillow with a Z. Which one is correct? Or how do you pronounce it and how did you decide on the name?
Amy on July 6, 2006 10:29 am
Hi Gail,
It’s Amy from Zillow. Here’s an explanation of the name:
http://www.zillow.com/corp/About.htm
As you’ll read, Zillow is a combination of the words “zillions” plus “pillow” — thus you are correct in your pronunciation!
Virginia Wall on July 21, 2006 12:21 pm
I have my home in Escondido currently on the market; my husband and I would like to sell quickly as we have plans to move to Arizona. We’re currently listed with I Pay One. An older home, but with 4 bedrooms and a lot of remodeled changes, and with a very large backyard. Any idea on how to get the word out there to potential buyers???
V.Wall (er_mama2003@hotmail.com)
enric on August 10, 2006 1:33 am
oopps
carmen on August 10, 2006 1:36 am
An spectacular collection of info’s.Give people lots of information to determine how much their own homes and other people’s are worth.”Thumbs up”.
John on August 29, 2006 8:32 am
That’s a great effort from you guyz. Give it a go!
SEO on July 22, 2007 1:02 am
My main concern is that you can’t guarantee every page of your website will be included in the SERPs. Considering I’m constantly adding new products to my company’s website, I need to be sure that customers can find them as soon as possible.http://www.seoptimizerz.com