Which Properties Beg to be Staged? Vacant Properties! (PHOTOS)

Plenty of home stagers will tell you the best time to hire a home stager is every time a home is listed for sale. But as a stager, I have found some homes need more staging assistance than others. My experience has found that the strongest cases for home staging are either:

  • Vacant properties with an open floor plan (e.g., a living and dining combo)
  • Vacant properties with rooms that seem small, or their purpose is confusing

While some buyers can visualize their possessions in a vacant home, staging certainly helps the seller when furniture, art and accessories showcase a home’s layout and help potential buyers see it as a home.  A great example is a home for sale in Takoma Park that we recently staged (photos below). The layout was a bit awkward as the house had been recently renovated, but some of the architectural elements of the original home were still intact, as shown below.

Before:

The way the rooms flowed into each other made the rooms feel like a large passageways, so the goal was to create places where people can stop and enjoy each space. Adding furniture and decor gave each room a purpose, as you can see in the staged photos below:

After:

We were even able to utilize the existing daybed within the dining space by creating a little area for reading, day dreaming, or lounging.  Now each space has purpose and potential buyers can visualize how to use the space to fit their own lifestyle, which is always the goal when home staging. We must have nailed it, because the house sold in under a month!

Roslyn Ashford, MBA, is a former corporate recruiter turned home stager, and native Washingtonian (as in DC).  She hosts a bi-weekly tweet chat for home stagers and loves to stage small and vacant homes. Learn more about her growing company here or follow her on Twitter to keep up with the daily hilarity!

Note: The views and opinions expressed in this article are those of the author and do not necessarily reflect the opinion or position of Zillow.