Zillow CEO Spencer Rascoff Discusses Zillow’s Success Monetizing on Mobile

Yesterday, Zillow CEO Spencer Rascoff joined Cory Johnson on Bloomberg’s “Street Smart” to discuss Zillow’s success in driving advertising through its mobile platform as well as Zillow’s dramatic shift toward mobile usage since going public last summer.

Rascoff explained the company’s tip toward mobile in terms of usage and how Zillow Mobile has driven Zillow’s growth, noting that now more homes are viewed via Zillow on mobile devices than on the Web. Watch the video here or click on the image below.