Zillow Is Used By 55% Of Buyers - 2009 Survey of California Home Buyers
By: Sara Bonert, Director of Broker Relations | July 9, 2009
Once again, our friends at the California Association of Realtors have released another report full of good information about the habits of real estate buyers in their state, the 2009 Survey of California Home Buyers. While some of the buying statistics in the report may be very specific to California (for example, 38% of purchases were a REO/bank-owned property), what can be applied broadly is HOW and WHERE people are shopping.
Over half (55%) of those who reported using the Internet as a tool in the home buying process used Zillow. Realtor.com continued to be the most used site as 89% of buyers used it; with individual real estate company sites at 81%; individual real estate sites were used 66% of the time. Yahoo! Real Estate scored with 53% and Craigslist was at 49%.
If you are a member of the association, the full report is free to download. If you aren’t a member, you can get it for $29.95.
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- Categories: Real Estate Industry, Zillow
Comments
4 Comments so far
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Rob Hahn on July 9, 2009 4:29 pm
Wait… is this good news for you guys? In other words, Zillow is FOURTH in importance after Realtor.com, individual real estate company sites, and individual agent websites, and just ahead of Yahoo Real Estate?
Not sure why you’d trumpet this…. Am I missing something?
-rsh
David G from Zillow.com on July 9, 2009 4:52 pm
Rob,
You’re forgetting that what you’re counting as the #2 and #3 spots here are in fact an aggregate of literally hundreds of thousands of sites. In terms of absolute visitors to discrete websites, Zillow is in a very solid second spot and used by more than half of consumers. That’s HUGE. And remember that driving traffic to brokers and agents’ sites is a large part of the value Zillow creates so it’s great to see the data support the fact that this is also the path most consumers take.
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