As kids across the country are finalizing their Halloween costumes and counting down the days until October 31, the data geeks and candy lovers at Zillow have been hard at work churning out the second annual Zillow Trick-or-Treat Housing Index. Last year, we released this analysis for five cities (Seattle, Los Angeles, San Francisco, Boston, Chicago).

This Halloween,  due to popular demand, we have expanded our analysis to include a national ranking of the 20 best cities to trick-or-treat across the nation.

According to our index, trick-or-treaters in the West stand to bring home the most Halloween loot.  Seattle secured the top spot as the best city to trick-or-treat, followed by San Francisco, Portland, San Jose, and Denver. In total, 11 of the 20 cities named were in the West. The remaining cities were divided evenly across the Midwest, Northeast and South.


There is a common belief that wealthy neighborhoods are the Holy Grail for harvesting the most Halloween candy. However, to provide a more holistic approach to trick-or-treating, the Zillow Trick-or-Treat Housing Index was calculated using four equally weighted data variables: Zillow Home Value Index, population density, Walk Score and local crime data from Relocation Essentials. Based on those variables, the Index represents cities that will provide the most candy, with the least walking and safety risks.


It’s no secret that we are passionate about data.  Zillow’s data team churns out monthly housing reports, analyzes loan requests and makes sense of the latest foreclosure legislation. Pretty complex, heavy stuff. That’s why, in honor of Halloween, we wanted to put Zillow’s real estate data to work in a more fun, lighthearted way.

We theorized that homes in more expensive neighborhoods would give out bigger, better candy. However, wealthy neighborhoods are not always the best for harvesting the most Halloween candy. For parents and kids alike, the walkability and density of a neighborhood is key to covering the most ground, in the fastest time, to collect the most candy. Safety, of course, is also a primary concern for parents on Halloween, thus adding crime data to the Index was a no-brainer.

Our hope is that this analysis will provide a high-tech spin on trick-or-treating that will please both parents and kids alike.

Coming Soon: Neighborhood Level Data

While it’s fun to compare how your city stacks up against the rest of the country, what’s really most important on Halloween night is identifying the hyperlocal, neighborhood-level trick-or-treating hot spots. For the next two weeks leading up to Halloween,  the Zillow Blog will roll out individual lists of the top five neighborhoods in which to trick-or-treat within each of the cities named on our national list.

Stay tuned!

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