- What are Zillow EZ Ads?
- They're a simple and affordable self-service solution for real estate agents, loan officers, other professionals, and homeowners to advertise homes for sale, your business — even yourself!
- Our visitors = your customers
- Zillow.com is one of the most-visited real estate sites on the Web, used by millions of prospective home buyers, sellers, and owners every month. Reach the ones you want with Zillow EZ Ads.
- Targeted advertising
- Only customers looking at homes within the ZIP codes you select will see your ad.
- Low cost, high value
- It only takes a minute to create your ad, and costs just a penny each time it's shown.
- Get creative
- Write your own headline and content. Include an image, phone number, e-mail address, and a link to your Web site at no extra cost. And you can update your ad at any time.
- Set your budget and timeframe
- You choose how much you spend and how long your ad will run, from a week to a month. How much you spend determines how many times your ad will be shown.
- Target your audience
- By specifying the ZIP codes you want your ad to appear in, you ensure that only potential customers — those looking at houses in the same areas — will see your ad.
- See your results
- Each Zillow EZ Ad has its own report page that shows you how many views and clicks your ad has received, how long it will run, and much more.
- A penny for your thoughts
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We charge one penny per ad view. So $100 will get your ad displayed 10,000 times!
The budget is up to you ($10 minimum). And the price you set when you create your ad is what you pay. Period. No additional taxes and fees.
- What are EZ Ads?
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EZ Ads are a way for real estate professionals, individual home sellers, and other advertisers to reach customers on one of the most-visited real estate Web sites today.
- They're easy — Creating an ad only takes a few minutes.
- They're targeted — Advertisers pick specific ZIP codes for their ad to run in, geographically targeting Zillow's visitors (86% of whom own a home, and more than half plan to buy or sell in the next two years).
- They're affordable — Running an ad costs as little as $10. The price per ad view is just a penny, so $50 will get your ad shown 5,000 times to your targeted audience.
- Why should I advertise on Zillow?
- Zillow is one of the most-visited real estate sites on the Web, with 3 to 4 million people visiting each month. Make our traffic work for you! More than half of our visitors indicate that they plan to buy or sell a home in the next 24 months. By placing an ad on Zillow, you have instant access to these potential customers.
- How much does it cost?
- One penny per ad view, so $100 will get your ad displayed 10,000 times! There are no additional taxes and fees, so the price you set when you create your ad is exactly what you'll be charged ($10 minimum).
- Is an ad view the same thing as a click?
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No. An ad view is counted whenever we display your ad to someone looking at homes in a ZIP code you've targeted. This is what is known as an "impression" — it is not the number of times someone clicks on your ad.
Unlike some sites, we allow you to include your contact information (phone number, e-mail address, and/or Web site URL) in the text of your ad, so your customers can contact you without having to click.
- Where will my ads appear on the site?
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Once a Zillow user searches for homes in one of the ZIP codes you specified, your ad will be prompted to appear on the side of nearly every page throughout the site (until the user searches on a different ZIP code). The frequency that your ad displays will depend on the number of ad views you purchased, the duration you specified, and the number of other ads targeted to the same ZIP code.
- How many other ads will appear with mine?
- At most only three other EZ Ads will appear next to yours.
- Will mine be the only agent ad on the page?
- The ads that appear with yours could be for other agents, houses for sale, or local businesses.
- What can I put in my ad?
- Your ad is your place to advertise your services. We believe the best way to do that is to leave the marketing to you. Each ad can accommodate a headline, photo, two lines of static text (including a phone number), and a hyperlink for a Web site or e-mail address. As long as the content of your ad complies with our content guidelines and terms of use, what your ad says is up to you.
- Can I update my ad after it starts running?
- Absolutely. You can change the photo, text and Web site or e-mail address of the ad as frequently as you like. Just click the "Edit Ad Content" link in the Ad Content section of your ad's report page.
- Will my ad be reviewed?
- Yes, all new or updated ads go through an editorial review to ensure that they meet our content guidelines and terms of use.
- How do I renew my ad?
- When an ad finishes running, a reminder will appear next to the ad listing on your My Zillow page. To reactivate the same ad, open your ad's report page click on the "Reactivate This Ad" button. You will then have a chance to make any updates to the ad's content before repurchasing.
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