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Branding Requirements

While Zillow APIs are free, we require that you adhere to the following branding requirements.

Zillow Logo

An approved Zillow logo must be displayed on any web page that displays data from any of the Zillow APIs. The logo must link directly to http://www.zillow.com/. Logos cannot be resized or edited. Alt text for the image must be "Real Estate on Zillow".

Links

Any web page on your site that displays data from one of the Zillow APIs must include the links described in the sections below. The link to Zillow must use the standard linking format on your site. The link must not be implemented in a way that would prevent a search engine bot from following it (no "no-follow", redirects, javascript links, etc.)

Address Level Information

If you are using the GetZestimate, GetUpdatedPropertyDetails, GetSearchResults, GetDeepSearchResults, GetChart, GetComps, or GetDeepComps APIs, you must

  • Use the label "Zestimate®" anywhere a Zestimate valuation is displayed. Terms such as "estimated value" or "home value estimate" cannot be used to label a Zestimate valuation.
  • Use the label "Rent Zestimate®" anywhere a Rent Zestimate is displayed. Terms such as "estimated rent" or "home rent estimate" cannot be used to label a Rent Zestimate.
  • Include a link that reads "See more details for [address] on Zillow" on any web page that displays the Zillow API data, replacing [address] with the address of the home. The link must use the URL returned by the API in the <homedetails> tag.
City and Neighborhood Information

If you are using the GetDemographics API, GetRegionPostings, or GetRegionChart APIs, you must:

  • Include a link that reads "See [region] Real Estate on Zillow" on any web page that displays the Zillow API data, replacing [region] with the name of the region. The link must use the URL returned by the API in the <forSale> tag
Mortgages

If you are using the GetRateSummary API, you must:

Mortgage Calculators

If you are using any of the following calculator APIs, you must follow the co-branding rules associated.

Mandatory Disclaimer

All pages that contain Zillow data or tools must include the following text, typically at the bottom of the page:

© Zillow, Inc., 2006-2013. Use is subject to Terms of Use
What's a Zestimate?

Zillow API Network Branding Logos

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