San Diego Demographics

The main types of people are: What's this?

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About These Groups

The information in this section was derived from analysis of data (such as age, occupation, and income) from the 2000 U.S. Census. Using segmentation methods, our analysts created groupings based on the demographic and socioeconomic composition of each city and neighborhood.

1. Melting Pot

   —Low-income, foreign-language-speaking urbanites.

   Lower-income population mainly employed in service jobs. Most have a high school education or lower.

2. One-income Metros

   —Single-income families living in the city.

   Families with adults approaching middle age with one partner working and the other a stay-at-home parent. Mixed educational status with some having a high school education and some college.

3. Multi-lingual Urbanites

   —Urban dwellers who speak more than one language.

   Some have a high school or college education, and they work in a variety of occupations. Moderate to upper-scale earning potential.