Hibiscus Demographics

The main types of people are: What's this?

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About These Groups

The information in this section was derived from analysis of data (such as age, occupation, and income) from the 2000 U.S. Census. Using segmentation methods, our analysts created groupings based on the demographic and socioeconomic composition of each city and neighborhood.

1. Frugal Families

   —Lower-income families living in the suburbs.

   Middle-income married couples with children, ranging in age from upper 30s to upper 50s. Some are high school graduates, while others have completed college. Occupations vary.

2. Suburban Trailblazers

   —Younger suburban immigrants.

   Foreign-language-speaking individuals earning lower to middle incomes. Education level varies from high school to college. Some own their homes, while others rent.

3. Suburban Climbers

   —Younger suburban singles.

   Aspiring singles climbing the corporate ladder and calling the suburbs home. Age ranges from mid-20s to mid-40s. Most rent their homes.