Novelty Demographics

The main types of people are: What's this?

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About These Groups

The information in this section was derived from analysis of data (such as age, occupation, and income) from the 2000 U.S. Census. Using segmentation methods, our analysts created groupings based on the demographic and socioeconomic composition of each city and neighborhood.

1. Most Eligible

   —High-income singles living in the 'burbs.

   These pre-middle-age to middle-age singles have college educations and bring in high incomes. Some own their homes.

2. Easy Street

   —High-income suburban couples without children.

   Middle-aged married couples living a comfortable life in suburbia with no dependents. A majority are homeowners.

3. Suburban Elite

   —Suburban super-rich couples with children.

   Middle-aged married couples with a luxurious lifestyle in the suburbs. More than 15% have a family income of $200,000 or more. The majority have a college or graduate school degree, and most own their homes.