Austin Demographics

The main types of people are: What's this?

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About These Groups

The information in this section was derived from analysis of data (such as age, occupation, and income) from the 2000 U.S. Census. Using segmentation methods, our analysts created groupings based on the demographic and socioeconomic composition of each city and neighborhood.

1. Non-native Newbies

   —Foreign-born individuals who just moved to U.S.

   A significant proportion of people who have moved to the U.S. from Puerto Rico, the U.S. Island Areas, or a foreign country. Wide age range. Some have a high school or college education, and they work in a variety of occupations.

2. Urban Power Families

   —High-income couples with children.

   Six-figure salaried couples with children who live an upscale life in a metro center. Highly educated professionals working in finance, medical, and high-tech fields.

3. Corporate Climbers

   —High-income, high-expense urban singles.

   Urban singles with an up-and-coming income, but with higher-than-average living costs. Most have college educations and are employed in mid-management professions.