Broadway Demographics

The main types of people are: What's this?

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About These Groups

The information in this section was derived from analysis of data (such as age, occupation, and income) from the 2000 U.S. Census. Using segmentation methods, our analysts created groupings based on the demographic and socioeconomic composition of each city and neighborhood.

1. Power Singles

   —High-income urban singles.

   Highly educated professionals, many with advanced degrees. They draw a handsome salary and have reasonable living expenses while living a hip, upscale life in an urban center.

2. Aspiring Urbanites

   —Urban singles with moderate income.

   Low- to middle-income singles over a wide age range. Some have a college education. They work in a variety of occupations, including some management-level positions.

3. Bright Lights, Big City

   —Very mobile singles living in the city.

   Singles ranging in age from early 20s to mid-40s who have moved to an urban setting. Most rent their apartment or condo. Some have a college education and work in services and the professional sector.