Customer-initiated contacts, not mortgage leads

  • Quoting is free; pay only when borrowers contact you
  • Borrowers contact you; you don't call them
  • Zillow contacts convert 9x greater than average industry leads
Register

Questions? Call 1-877-661-3171 or e-mail
How Zillow Mortgage Marketplace Works
  • Borrowers create anonymous loan requests. Lenders respond with unlimited quotes.
  • Borrowers review quotes, ratings, and profiles and then contact lenders.

Try it out...

Search loan requests in your area

Qualified borrowers

  • Of Zillow's nearly 9 million monthly visitors, 2 million plan to get a mortgage in the next month
  • Median household income of $90K, plus higher-than-average credit scores

Quote only what you want

  • Choose loan requests you want to quote. Filter by loan amount, credit score, LTV, and many other factors.
  • Get notified when loan requests match your criteria.

Cost-effective return on investment (ROI)

  • It's free to quote; you pay only when borrowers contact you.
  • Average Internet mortgage leads convert at 1.3%, while Zillow contacts convert at 10% or more.*
    • On other sites you typically pay for 77 leads before you close a loan.
    • On Zillow, you typically pay for only 10 contacts before you close a loan.

Register  or call 1-877-661-3171

Contacts and Pricing

How do consumers contact lenders?

  • After reviewing quotes and lender profiles, borrowers decide which lenders they want to contact.
  • Borrowers contact lenders by e-mail or phone. Zillow records calls and e-mails for quality assurance.

Pricing

  • It's free to quote; you pay a market-based fee only when borrowers contact you.
  • You decide which loan requests to quote and set a maximum price to pay per contact.
  • The market will determine the price for each contact.
  • Contact prices will adjust and will likely range from $0-$100.
  • Simple clicks from Google for mortgage keywords typically range from $7-$25. That's just a click, whereas Zillow contacts are much higher quality since borrowers have reviewed multiple quotes, ratings, and lender profiles before they contact lenders.

Account set-up

  • Lenders must pre-pay their Zillow accounts.
  • To get started, a minimum of $250 is required. This is in addition to a one-time $25 application fee.
  • When you receive contacts, Zillow subtracts the price of those contacts from your account balance.
  • Your unused account balance can be refunded at any time.

Register  or call 1-877-661-3171

* Zillow Mortgage Marketplace content conversion is 10% or more (Zillow, 2009 surveys and analysis). Average Internet mortgage lead conversion is 1.3% (Leads260, 2009 analysis)

Return On Investment

  • Contacts
  • Price per contact X $
  • Investment $2,000
  • Contacts 100
  • Closed loan conversion X   %
  • Closed loans 10
  • Revenue per loan X  $
  • Revenue $20,000
  • Profit (Revenue - Investment) $18,000
  • ROI (Profit % Investment) 900%
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Additional Marketing Opportunities
Information and Support

Questions or comments?

Call 1-877-661-3171 or

E-mail mortgagesales@zillow.com

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