Taking Off the Tie…
BERNEICEA "BEE" WORRELL wanted to offer her clients more real estate services in Hawaii's ever changing real estate market. As an experienced agent with Coldwell Banker Pacific Properties (CBPP) in the Kahala Office since 2005, she wanted to complete the circle with her real estate investors and home owners. "So often I would work with Buyers, looking for that special property that they could rent to someone for a few years. North, South, East, and West we would look all over this island. I help people purchase and sell island wide, so we would literally look everywhere. Once we found the perfect property, I would negotiate the contract; we would close the transaction; and I would send them on their way." She added, "I wanted to offer more support, but legally I was bound."
She shared how she thought her clients deserved so much more. She went on to say, "My client should receive Premier Service, not my watered down version." She wanted to help her clients prepare the home for showings, screening potential tenants, and managing her client's investment. She also shared SHE knew what her clients wanted for their investment. SHE knew the home inside and out, because SHE helped them buy it. SHE also knew SHE was the best person for the job, but SHE would be referring them to SOMEONE else. Berneicea needed to make a change and the time was now.
Being the 1st African-American woman to start a Real Estate Brokerage Firm and a Property Management Company in the state had its challenges. It wasn't because she was a minority or a woman. There was no blueprint, instead plenty of discouraging stares. Many of her Real Estate Associates, even those that have been in the industry over 20 years, were hanging their Broker's License with larger firms. This was great for them, but she needed something different. She needed to offer something different or stay where she was.
When she left CBPP she left the #1 company in Hawaii, with what she considers the BEST training for any experience agent new to the island or those just starting their real estate career. She was stepping out on faith and starting Hawaii Premier Homes, LLC. With the support of her community, members of the National Pan-Hellenic Council, colleagues, and her sorority (Delta Sigma Theta, Incorporated where she has been a member for over 20 Years and would not stop talking about), Berneicea "BEE" Worrell was determined to take her services and experience to another level. She was going to complete the circle and offer her Premier Clients Premier Service. SHE DID!