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Doug Slotkin

Zillow

VP, Local Ad Sales (23 years experience)

Specialties:
Sales and Marketing

Advice

  • (4 Contributions,
  • 0 Best Answers,
  • 6 Helpful)

Contributions are sorted newest to oldest.

How does Zillow Premier differ from buying a zip code(s)?

Answer

Hello Chanda,Thanks for your question.Zillow Premier is the newly enhanced advertising program we provide for real estate agents.Your advertising package was automatically upgraded to a Premier package when we made these improvements.I've asked your sales rep, Jason Baum to call you to explain the changes. Jason's number is 866 961 3687.Thank you for your business.Doug SlotkinZillow Inside Sales

  (1)
What kind of contacts do you receive from Showcase Ads? Do you think they are a good value?

Answer

Hello Gregg,I lead our Inside Sales group and wanted to respond to your question.We've had some very solid feedback from showcase advertisers around the country for whom we've generated some solid buyer contacts. It tends to take a few months before the exposure starts paying off because buyers tend to start the research process several months in advance of choosing an agent and/or  a home. Showcase ads typically don't generate a large quantity of new opportunities but our customers report that the quality of contacts from Zillow is better than what they receive from other on-line advertising efforts.In addition, agents who use their showcase subscription on their listing presentations have reported winning listing business in part due this exposure.I would be happy to discuss this with you. My direct line is (206) 515-8236.Thanks.Doug SlotkinZillow Inside Sales

  (1)
Zillow Showcase Ads; any direct business from them?

Response

It's great to hear you've gotten a couple of prospects from your ad.Every week, we hear positive feedback from agents around the country on how their Showcase ad connected them with prospects they wouldn't have otherwise met.I hope these opportunities translate into closed transactions...Thanks for your business.Doug @ Zillow

  (2)
Zillow Showcase Ads; any direct business from them?

Response

Hello Mark,I run our Inside Sales group and wanted to reach out to offer help.We have had some excellent feedback from agents who have generated buyer or listing business from Zillow Showcase. In some cases, this has occurred within the first couple of months of an agent's subscription and sometimes it takes longer for your ad to produce results.I looked at your ad's statistics and I have a couple of suggestions as to how we can generate more opportunities for you. our customers report a higher click thru rate when they promote a property in the showcase ad slot; it makes sense because consumers generally go to a real estate website to look at property first and foremost.Have you incorporated your Showcase strategy into your listing presentation? Showcase clients report having won listing business using their ad as a centerpiece of their marketing plan to sell the house - especially, if you learn that the seller has used Zillow to monitor the home's value.My phone number is 206 515-8236 and I would be happy to discuss how we can improve your ROI.Thanks for your business!Doug SlotkinDirector, Inside SalesZillow

  (2)