Profile picture for Stan  Davis

Stan Davis

Pro

Virtual Tour Provider

Specialties:
Staging,
Virtual Tours, Marketing

Advice

  • (3 Contributions,
  • 0 Best Answers,
  • 1 Helpful)

Contributions are sorted newest to oldest.

Why are you taking property photos with your cell phone?

Response

As a real estate photographer I see this quite a bit.  There are a lot of good arguments for using an iphone to capture images of properties, especially when it is the only option and a moment is being captured.  Realtors today should have a phone camera so that they can capture images of the property.  Those images though, don't replace the need for quality images of a property that build a compelling story for the property.  Those photos are a 24 hour open house for your listing.  The better they are the more people they will drive to your property.  When people look for homes today they have such a wide choice that they often use the process of disqualification to purchase a home.  Bad photos are an automatic disqualification!  Good photos can contain many elements of a perfect photo.  Perfect photos contain, good lighting, good depth of field, rich color, great content, and an artistry that is just compelling.  So back to the question of iphone images for property images  Very few of the elements of a perfect photo can be obtained by an iPhone.  iPhone lacks the appropriate flash, the appropriate sensor size (physical size not data storage size),  and it often lacks the appropriate operator (the appropriate operator would know that they needed more flash and a bigger image sensor). :)  :)Good photos are the foundation of a good marketing plan in today's internet driven real estate market.  We have virtual tours in the Silicon Valley that start at $100.

  (0)
Why are you taking property photos with your cell phone?

Response

As a real estate photographer I see this quite a bit.  There are a lot of good arguments for using an iphone to capture images of properties, especially when it is the only option and a moment is being captured.  Realtors today should have a phone camera so that they can capture images of the property.  Those images though, don't replace the need for quality images of a property that build a compelling story for the property.  Those photos are a 24 hour open house for your listing.  The better they are the more people they will drive to your property.  When people look for homes today they have such a wide choice that they often use the process of disqualification to purchase a home.  Bad photos are an automatic disqualification!  Good photos can contain many elements of a perfect photo.  Perfect photos contain, good lighting, good depth of field, rich color, great content, and an artistry that is just compelling.  So back to the question of iphone images for property images  Very few of the elements of a perfect photo can be obtained by an iPhone.  iPhone lacks the appropriate flash, the appropriate sensor size (physical size not data storage size),  and it often lacks the appropriate operator (the appropriate operator would know that they needed more flash and a bigger image sensor). :)  :)Good photos are the foundation of a good marketing plan in today's internet driven real estate market.  We have virtual tours in the Silicon Valley that start at $100.

  (0)
Any recommendations for contact software !

Answer

Hi Garrett,I have been using an online product called Batchbooks.  They have an inexpensive version that runs about 10$ per month.  The key value points are  1) on line with safe and secure data storage.  2) customizeable - you can identify any data, search on it or use it as you would with no programming experience 3) It has a mobile website that is easily accessible from any internet enabled mobile phone 4)  if you do email blast it integrates very well with Mail Chimp, a leading email blast online software service.  5) it integrates with social media very well - see twitter and Linked in for each contact by just pressing a button.  Other social services and blogs available with additional keystrokes.  This is a very powerful feature as you can see all the recent social media activity for a person by just checking their database files.  This is a very good database that is low cost and highly scalable.  By the time you pay for updates on other software you will pay the same or more but without all the key features above that are directly associated with the internet (ie social networking, mobile website etc.

  (0)
Do I have to pay 6% commission to sell my house?

Answer

As a Virtual Tour provider I get the opportunity to work with many agents.   Each Realtor, being essentially an individual business gets the opportunity to define their services,  much like I do with my product.  Some Realtors provide extensive services, extensive experience and/or extensive contacts that are worth money.  Each Realtor will ultimately build a product around those services, experience and contacts that they believe will differentiate them from the vast competition.  As a consumer my recommendation is evaluate a group of Realtors that you feel meet your needs on the surface.  Ask those Realtors questions about delivery of service, about the specific experiences they have had that give them "experience" .  This is the key factor for experience.  Every Realtor has experience but the keen home seller that finds out about specific experiences will also uncover the real value of that agents experience.  Finally,  find out what contacts they have that will make the home sales process better.  This could be contractors and handymen, Virtual Tour providers, home inspection specialist, stagers and even access to inbound corporate transfers planning to move into the area.  I know Realtors that get 4% for selling but they deliver services and value that warrant that price.  This covers the sellers end but what about the buyers end?  This is a simple equation. In the Silicon Valley 2.5% will catch a buyers agent interest.  I recently saw a statistic that 90+% of listings offer 2.5%.  If you have a challenging property or a property with a lot of questions you should consider paying 3%.  Under these conditions you NEED them in your  back pocket.  Realtors are like most other sales people in this capacity,  when comparing two otherwise equal properties you want that agent speaking well of your property.By the way, experience isn't measured in years or houses sold its measured in experiences.  A busy agent who works diligently at their trade will have loads of specific experiences to share with you.  Marketing isn't measured in just tools it is measured in application of those tools. I have found many an agent that use "all the tools" but don't make those tools engaging.  Contacts alone don't add value.  A good agent will be able to tell you why his contacts are valuable. 

  (0)