No one gets the job done like Fraida and her team. (Yes, it's a team, and in selling our house we worked with several members of her staff--all were excellent.) For one thing, she prices houses realistically: initially we had hoped to list our house higher, but her analysis of the terrible Albany market in 2012 was convincing, so we listened to her and were glad we did. The house sold in 6 weeks. She held two open houses during that time (one hosted by Fraida, another by a member of her team), retook photos to ensure the best possible representation of the house online, and constantly paid attention to the foot traffic through our house and reconsidered what to do to get it sold. In other words, the house didn't just sit on the market -- she and her staff were tireless. She was also honest with us from the beginning about what needed to be done to the house and how it should be staged. I think that made a huge difference too. We also were buyer clients of hers years before and were very satisfied with her then.