John has lived in the area and knows this property down to the smallest detail. John was personally responsible for opening up the view to the North- towards Lake Wisconsin. He accomplished this task by personally cutting down trees that were blocking the view of the lake.
John also coordinated the staging of the home. He debated between full staging and almost empty staging. He suggested that, since the home is so unique, 90+% of the furnishing were removed to allow the architecture of the home to be fully revealed.
Once staged to everyone's satisfaction, he coordinated two photo shoots to showcase this property to the world. John has amazing attention to detail as can be seen in the presentation