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Fred Light's Advice

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Fred Light wrote:

How do I add a video to my Zillow listing?

Answer
Here is a video showing how to add the tour.  With all tours, I send a BRANDED link in your initial email - that's the link you want to place on Zillow which links to the video AND the slideshow of large photos.http://www.youtube.com/watch?v=iHOSr5DarAA&feature=player_embedded
January 26 2013
(0)

Are most agents using Video tours?

Response
Sunnyview:  Think about it.  Most sellers are ALSO buyers.  Unlike most of the people posting on this thread, I'm out talking with these people every single day.  So the views of the 'so called buyers" on this thread aren't representative of the majority of buyers. I'm not saying video is the ONLY thing that works for marketing, but if done correctly, it's a very viable and useful tool for marketing real estate.  So are professional photos, yet most agents still feel it's OK to put up ridiculously bad photos to market a house worth hundreds of thousands of dollars.  Kohler takes more care in marketing in a $200 toilet. Zappos.com takes professional photos of a $35 sandal.  Yet most Realtors find it acceptable to take photos of a home with a $200 point and shoot camera that they don't even know how to operate correctly.  It's pretty sad.I do find it fascinating that many of the people in this thread a) seem to have no professional background or experience in what they are talking about and b) seem to having nothing but time on their hands to answer everyone's questions with some authority.  I mean 15,569 posts?  8363 posts?  I mean, really.  Who has time for this?
October 07 2010
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Are most agents using Video tours?

Response
What you have to understand is this:1)  Video tours are the LAST thing people watch, not the first.  The first thing people do is search based on their criteria.  They quickly look at the photos and read the description.  If they don't care for what they see, the click NEXT.  If they LIKE what they see, they WILL look at a video.  They will scrutinize it in fact, many watching it more than once.  2)  A true video walk through is THE closest thing to actually being there.  Period.  More than photos, more than slideshows, more than anything else.  CONSIDER IT A FIRST SHOWING.  If people like what they see and make an appointment to view in person, it's effectively a SECOND showing.3.  I have numerous examples that I've been made aware of where people bought homes FROM THE VIDEO - they never visited in person. In fact, I have a client who is about ready to negotiate an offer an a $1M home with a seller from the midwest - strictly based on the video.  4.  People don't want to waste time.  It's much simpler to spend 5 minutes watching a video than to drive a half hour or possible more to view in person.  Buyers don't like to waste time.5.  Sellers don't like preparing their home for showings time and time again for someone to walk in and in a second realize it's "not for them".  Many people have kids, pets, toys, elders, etc. and it's a royal pain to move 'em on out and clean up everything for NON SERIOUS showings.  With homes on the market much longer periods of time, this gets tedious really fast.  Video tours mean much more qualified showings.Video WORKS.  A few people on this thread may think otherwise, but I can prove to you a million times over why video is one of the best marketing tools out there today.  Here are just a few examples....
October 07 2010
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Are most agents using Video tours?

Response
Ah, HICK... to each his own.  That's why we have choices.  You clearly have motion issues.  Still pictures is all you should look at.  But most buyers like and appreciate video tours.
October 06 2010
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Are most agents using Video tours?

Response
Dan the Country Hick:You're not speaking about a video tour... you're referring to the spin around video tours of ten years ago.  THIS is a video tour, and what this thread is about.  Video tours give buyers a view of the LAYOUT of the house, possibly the neighborhood or town and more.  And of course, if you don't WANT to view it... don't!  Nobody is forcing you to use your bandwidth or CPU!  But video tours DO work in selling houses.  I see it every single day.
October 06 2010
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Are most agents using Video tours?

Response
wetdawgs:  Why do you "hate" [link removed by moderator]Nobody uses video tours as a replacement for photos - only as additional information on the property.Video will never replace photos.  But they will/ should replace those horrible "spin around" tours with curved walls and the even more ridiculous "slideshows" of still photos that you just looked at.
October 06 2010
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Video Tours - is there value to you? What would you want to know as a buyer?

Response
Yikes!  Thank you for bringing that to my attention!  I used to use a nice player from Brightcove, but they discontinued it last month.  I thought I fixed everything but I guess not!It's all fixed now... thanks again!
March 01 2009
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Video Tours - is there value to you? What would you want to know as a buyer?

Response
I use a SteadyCam.What example video?  On my website?  They're all there.  I just checked.
February 28 2009
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Video Tours - is there value to you? What would you want to know as a buyer?

Response
This is a huge part of this that people don't think about...Watching a video tour of a property is DULL.  It's boring.  I watch them all day long and can't finish even ONE.  I'm dreadfully bored.However.... I am NOT interested in buying that property!  It's not a spectator sport!  It's not HGTV!  Nobody would ever watch a wedding video UNLESS you are the bride, the groom or the parents.  Then you watch from beginning to end.  And again, and again!That's the difference.  For someone truly interested in a property, they will watch a length video AND find it immensely helpful in their decision making.  If you're just watching for entertainment... YAWN.
February 28 2009
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Video Tours - is there value to you? What would you want to know as a buyer?

Response
We have done video tours for four years.They help sell homes.They help sell Realtors.  It's the slam dunk way to get every single listing.Yes, video is about as transparent as it gets.  It shows everything, not just the glam shots masking out the icky room behind the photographer.Today's buyers want to see as much as possible ONLINE, whether you think it's right or not.  With a record number of properties on the market, internet presentation is where buyers eliminate properties from consideration. Lots of high quality photos are a must.Video can show the flow of the home, how the rooms connect, the neighborhood, the community and more, which pictures can never show. We do actual walk through video tours - walking down the halls, into rooms, up the stairs.  It's not just panning around in a circle on a tripod.  It's less distorted than the old "spin around" fun house tours of 5-6 years ago, but it still doesn't give that much more information.  Walking through the home is literally.. just like being there.  
February 28 2009
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