Profile picture for Nick Taylor

Nick Taylor

Zillow

Director, Real Estate Sales (11 years experience)

Specialties:
Consulting,
Lead Generation Specialist

Advice

  • (35 Contributions,
  • 0 Best Answers,
  • 12 Helpful)

Contributions are sorted newest to oldest.

Generating More Blog Traffic

In the ongoing quest to find new and topical information to help drive promotion and business opportunities, I came across the article, 9 Sure-Fire SEO Tips.I've been reading SEO articles for quite a while and found this one particularly interesting for the 2.0 blogger. If you're just getting started, this may be over your head, but if you've been blogging for months and looking to increase your page rank, take 5 minutes to read this article...Well worth it!Nick Taylor

  (0)
Business Card Poll...

Response

Hi Richard,Great idea. When I'm attending conferences or broker meetings I typically hand out my card and collect those of others and make notations to the degree of our conversation. I've found this to be the most effective way to organize my conversations with other professionals and improve follow-up activity.Nick

  (0)
Im a real estate broker and i like to advertise with zillow is there a phone number i can call

Answer

Thank you for the referral Rachel! Kash1343 - If you are interested in learning more about our newest initiative, Premier Agent, please feel free to email or call me. Premier Agent is helping put legitimate buyers and sellers in touch with motivated real estate brokers that are looking to grow their business through online leads...Check out our Testimonials Page for some examples of success!Nick Taylor

  (0)
How do you get market reports up onto Zillow?

Answer

Hi Richard,If a home already has a Zestimate on the property detail page that you believe is not an accurate representation of the home value, you can add your own estimate and complete the Agent Comments section for the property. This is a great measure to highlight the features of a home that impact the home value, but might not be prioritized when determining the Zestimate.Nick Taylor

  (0)
Facebook

Response

Brian,I think you hit the nail on the head with your statement: "Our job is to be our clients and prospective clients eyes and ears in the market." Because there is SO much information that one can disseminate through social platforms, I think its helpful to identify a "social media mission statement." Similar to how companies have all strategic initiatives roll up to a corporate mission statement, incorporating a social media mission statement can help drive the content, frequency and greater global strategy for social media engagement.For Realtors, using a mission statement like "being the eyes and ears in the market," can incorporate so much valuable and relevant information that its conceivable to post comments multiple times per day without annoying contacts.

  (0)
Facebook

Response

I'm usually a proponent for all things social media, but I'm not convinced Hootsuite is really a valuable tool. I can see the benefit of having a single access point to communicate across multiple social media portals, but each portal has its own set of communication guidelines and etiquette. A message that might be perfect for Facebook or Twitter, may be inappropriate on LinkedIn. I have de-Connected from a couple realtors because they will post the same content across multiple websites and take a more self-serving approach to communication.

  (0)
Facebook

Response

Regarding frequency of communication posts, your CRS class probably scheduled 3x daily because Facebook is now determining who sees your Facebook posts, based on whose engaging with your Profile or Fan Page. To learn more on this topic, you can preview the article I wrote on my blog.On the one hand, posting 3x per day can help you create the engagement with your network, but your network could feel like you're bombarding them. To make sure you're always adding value to their Facebook steam (home page), make sure your content is helpful, informative and include freebies or giveaway opportunities!Nick

  (0)
Facebook

Response

Hi Betsy,Great questions...Social media can be a valuable component of one's online marketing strategy, IF it can be done appropriately and tastefully...Consider youself ahead of most brokers, because you're actually investigating techniques for good communication protocol. On Facebook, you can actually creates "Lists" where you segment different types of contacts into different categories (i.e. - Family, Colleagues, Clients, Prospects, etc.). Second, the secret to social media success to provide valuable informaiton and create engagement with your sphere. My suggestion would be to focus more on communities and less on Real Estate. The community you live in is far more interesting to home buyers and by demonstrating your passion and expertise in the local community, will do wonders in building your brand as THE resource to contact for anything real estate related. Here's my favorite example.Finally, keep up to speed with the expert's opinions by subscribing to blogs that discuss social media trends and tips. Reading the latest and greatest on Social Media trends each day will give you a competitive edge before you know it!Best of luck!Nick

  (0)
Zillow Training Opportunity - San Diego Realtors

Response

Excited to add the Keller Williams San Diego Metro and KW La Mesa offices to the end-of-August tour! Looking forward to discussing all things Zillow with some great KW agents.

  (0)