In selling a home, we found there is more to the process than relying on an reasonable list price and the MLS. Once the showings began, Shelly helped us understand what prospective buyers liked and, equally important, what they didn't like (but we could inexpensively address) about the property. Feedback from her was very regular. Things like "we are hearing room color as an objection; paint is cheap, let's try to make this objection go away". She coordinated tradesmen, painters and stagers to help sell the property, at a fair price, in a rather difficult real estate market. Shelly took a large portion of the burden off of us, making the process very manageable.
I believe in working very closely with my sellers, listen to feedback and constantly monitor how we can sell the home quickly and for the highest price.