I was at the rebarcamp seminar last Wednesday. We had an hour session from agents who use zillow and have had great success and income . I was blown away with all the agents ideas, income and tricks. I came home, played with the site and signed up for two zip codes on Friday. Saturday I received my first lead and will be showing the property next week. I have not even finished my about me.
Yes, I use the information on neighborhood, inform/tion, trends. I have also found that both buyers and sellers reach out to zillow for their information.