About Broker Feeds

What are broker feeds?
On Zillow, it is when a broker provides a special URL to Zillow in order to "feed," or transmit the brokerage's home listings from the brokerage company's database so they automatically appear on Zillow's Web site.

Why should a broker do that?
Watch the video above to learn all the reasons you would want to set up a feed, but the No. 1 reason is to get exposure for your listings. Zillow is one of the most-visited real estate Web sites and more than half of our users are actively looking to buy or sell a home -- or plan to in the next 1-2 years.

What does it cost?
Nothing. It's free to set up a broker feed on Zillow. For each listing, you can add unlimited photos, including contact information, links to virtual tours, open house information, and more.

Is setting up a feed the best way for me to get my listings on the site?
That depends on how many listings you have and what type of technical resources you have access to. If you have 50 or more listings and can submit them to us in XML, a feed is your best option. If you have fewer listings than this, manually posting them to the site or using a syndication service may be a better solution. Watch the video below that explains the posting options and processes. More questions about broker feeds? Read our listings feed overview.

By Diane Tuman