Homes com - Agent Marketing Opportunities

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Web site: http://www.homes.com

Overview

Homes.com provides online real estate services such as displaying property listings, Web site development, and marketing solutions for people in the real estate industry.  According to their Web site, Homes.com generates approximately 2,500,000 visits each month and over 45,000,000 pages views. Over 70,000 homes can by searched on the Web site. 

Homes.com is owned by Trader Publishing Company, who publish over 750 specialty classified advertising publications and runs over 40 Internet sites.  Other housing industry sites that Trader owns are: Traderonline.com, Harmonhomes.com, and NUMBER1EXPERT.com.

Advertising Options and Rates

Agent Advantage(r)

With this program you can create a person Web site solution.  Homes.com has over 275 templates to choose from.  Web services include: Web site development, design, hosting, integrated data feed from a local MLS (when available), ability to hand-enter listings, online content (school, neighborhood, weather, etc.), lead generation, lead tracking, and auto responder tools.  When listings are published to a personal Homes.com Web site, they also appear on the Homes.com public site. 


Web site development services begin at $299.

Brand Advertising on Homes.com

Block Buster Ad Program - Fixed large box ad (300x250) on all search results pages for a particular city.


Neighborhood Sponsor -  A personal branding message run in a specific zip code.  Ad is a direct link to a personal Web site.  Prices start at $29/month.

City Sponsorship - Two large ads appear together on the search results pages in your city for maximum impact.  One ad is at the top of the page and the other is down the right hand side of the page. 

PowerSearch Advantage(tm)

This is real estate search engine marketing (SEM) solution that places your Web site at the top of major search engines for relevant real estate searches in your area.  After conducting keyword analysis, your Web site will be optimized based on target areas you identify by city, county, or region.  Service starts at $300/month.

Featured Listings

A specific property can be featured at the top of search result pages, targeted by zip code.  Two- to four-month packages are available and the agent the ability to replace sold listings with active ones.  Prices start at $49.

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