How To Stage A Home
Here are three important components of staging a home:
1. Use great photos for your online listing
More than 90% of homebuyers and 100% of buyer agents go online to search for homes to buy. Prospective homebuyers and buyer agents usually see your home online first before they go to view your home. If they don't like your home when they see it online, the chance is that they'll never take the trip to your home. It makes great sense to present your home nicely online to attract your potential homebuyers and to make them feel like to take the trip to your home.
Create appealing online home photo galleries become so important parts of home staging. Leave them out, you lose at least of half of the home staging results.
If you're not good at photographing, ask one of your friends to do it for you, preferably using a wide angle camera lens. A 24 mm lens takes much better interior photos than a 35 mm lens.
If none of your friends can do it well, spend $100 dollars or so to hire a professional photographer to do it. It is well worth it.
2. Edit the photos
Pay great attention to this, especially for brightness and color tone. Have you ever seen a white wall turn blue in a photo, or a warm-colored room shift to a cold tone? Edit those back to normal. Also, feature the nicest parts of your home in your photos.
3. Create appealing online home photo galleries
First, make sure that the file size and format are right and the photos don't load too slowly. If your photos take too much time to upload, most online users don't have the patience to wait and they'll leave to look for other links.
Most websites have instructions on how to load your photos. So, read the instructions before you upload your photos.
Make sure that every desirable part of the home show up nicely.
Then it's time to organize the photos in a logical sequence, ideally starting and ending with the outside, and in between following the natural flow a touring buyer would typically take.
After you finish uploading, ask your friends to take a look at the photos from other computers and give you their feedback, and make neccesary changes as needed.
If you are good at video, you can also do the virtual video tour online. That is even better.
By Diane Tuman
- Last edited October 12 2012
We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.