How we sold a Millionaire Home on Youtube

Selling a Millionaires home is made a lot easier when the owner is prepared to let you try different marketing tools to help you sell their home. The mistake by many is to stick to the same old format. Attracting an international audience to any luxury home is now key and the internet has got to be the place to begin.

I run an overseas property portal attracting international buyers however with our latest property we needed to go one step further. The home was worth over 5 million pounds and was something quite unique.

We decided to market the home to a YouTube audience and what we found was a revelation in internet marketing of luxury homes.

If I were to ask you how to sell a luxury home you would probably think that I would need to attract a wealthy audience. The types of people that want to buy a luxury home. I have some news for you this is fundamentally the wrong approach.

Selling a luxury home of this type is firstly about attracting the wrong type of audience. The sort of people that will moan about the luxury home. The sort of people that will attract others to do the same about them.

Numerous comments about this executive property rolled from lots of envious and sometimes unpleasant people

This is the time to hold you nerve, these comments generate more on more views until you create a Buzz on YouTube. Within weeks we had over 80,000 views.

Then came the reward, the large volume of views comments, links and honours meant YouTube promoted the video. We started to ride on the crest of a wave of free publicity. This publicity let us find the types of potential buyer that we hoped to find.

VIDEO

See the Youtube video Millionaire Mansion