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Postlets - FAQ

What is Postlets?
Postlets is an online listing creation and distribution platform for individual real estate agents, property managers and landlords to market their listings to a network of listing search and social media sites. Postlets is owned by Zillow.  

Who uses Postlets?
Property managers, landlords, and real estate agents interested in syndicating their for-sale and for-rent listings across the Web are the primary users of Postlets.

Are there any changes in how Postlets will operate?
Yes. Starting July 13, 2011, all listings on Postlets are FREE and will include:
•    18 large, high-resolution photos
•    A rich listings template with multiple tabs
•    Ability to embed community information (i.e., Walk Score, school data)
•    Embeddable video
Previously, this enhanced listing type was only available to paying Postlets Pro subscribers.

Where do Postlets listings appear?
Sites include Craigslist, Facebook, backpage, ByOwnerMLS, Enormo, FrontDoor, HotPads, Local.com, Lycos, Oodle, Overstock, Trulia, Vast, Yahoo! Real Estate and us – Zillow!

My home is listed for sale/for rent on Zillow. Can I post it to Craigslist using Postlets?
You bet. We have implemented technology from Postlets so you can post your for-sale or for-rent listings from Zillow to Craigslist in three easy steps. Plus, it's free! This is a huge advantage because not only do your listings show up on Zillow (and Yahoo! Real Estate), but with a few clicks, you also have the option of easily posting it on Craigslist, too. All of this is free, except for apartment rentals in New York City; Craigslist charges for this option.

If Postlets is now free, what happens if I already prepaid for Postlets Pro?
Anyone with a prepaid Postlets Pro balance will receive credit towards Zillow Advertising products such as Featured Listings, Showcase Ads, or Zillow's Premier Agent program. To inquire about your account balance, please call 888-453-2402 or email postletscredit@zillow.com.

Will old Postlets listings be automatically upgraded to the new template?
No. Users will need to manually delete their old listing, and create a new listing, if they would like to take advantage of the new template.

If there is not a paid option for Postlets, how can I make my listing stand out?
Zillow offers paid advertising solutions for real estate professionals such as Featured Listings and Showcase Ads on Zillow and Yahoo! Real Estate. For more information, please call 866-324-4005.
> Go to Postlets

By Diane Tuman
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  • Last edited October 12 2012

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