Real Estate Book - Agent Marketing Opportunities
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Web site: http://www.RealEstateBook.com
Overview
RealEstateBook.com is the online representation of The Real Estate Book magazine. The magazine is published by the largest national publisher of real estate information, Network Communications, Inc. NCI also publishes titles such as Apartment Finder, New Home Finder, Unique Homes, and many shelter and home improvement magazines.
The Real Estate Book has over 30,000 advertisers who display more than 150,000 homes each month. The magazine is published in approximately 460 markets and each market's book is published 13 times a year.
When an advertiser purchases a page in The Real Estate Book, their listings may also be placed on www.RealEstateBook.com. NCI then distributes the listings to its online network of more than 18 Web sites. Only advertisers in the publication may show up on its Web site; no for-sale-by-owner listings or non-advertiser listings may appear.
The Real Estate Book also runs a home valuation Web site called FastValues.com. Users can enter a home's address and receive sales data for comparable homes. The user's information is passed along to 5 upgraded Real Estate Book advertisers as leads.
Advertising Options and Rates
Inclusion on the Web site is included with the cost of a page of advertising. Page rates can vary from $300-$900 an issue, depending on the market and magazine distribution. Advertisers may upgrade their listings online for a fee.
Gold Advertiser - This level of advertiser receives more exposure in the database of homes by appearing at the top of search results. Listings have enhanced functionality such as multiple photos and agent's photo. An advertiser profile is created showcasing all of the advertiser's listings, Web site, and contact information. Advertiser also receives FastValues leads. Cost of this program is $59/issue for an agent and $159/issue for an office.
Platinum Advertiser - All of the benefits of the Gold level, plus the advertiser may feature a particular listing in a particular market. Listing inventory at this level is limited to 36 advertisers in a particular market. Cost of this program is $99/issue for an agent and $199/issue for an office.
Skyscraper Advertiser - Branding may be purchased at the local market level. This type of advertising is limited to 4 advertisers per market at a cost of $125/issue. Ad appears on the market's home page in the right hand column and at the bottom of all home searches.
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