RealEstate com - Agent Marketing Opportunities
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Web site: http://www.realestate.com
Overview
This site, with its intuitive Web address, generates leads for real estate agents on both the buy and sell side. The site has mechanisms on it which allow consumers to find a buyer's agent, seller's agent, search home listings, or get a loan. According to MediaMetrix, in October 2006, RealEstate.com had 744,000 visitors who viewed about 6,000,000 pages.
RealEstate.com is a wholly-owned unit of LendingTree, Inc., which is part of a larger company called USA Interactive. USA Interactive also owns sites such as Ask, Citysearch, Expedia, Hotels.com, Match.com, Ticketmaster.com, iNest, ServiceMagic, and many more. The LendingTree and RealEstate.com sites are very closely intertwined online, with real estate leads being generated from both services.
On RealEstate.com, you can also search homes for sale. The listings for this section are populated in a number of ways. First, when a real estate professional signs up for to be part of the LendingTree/RealEstate.com Preferred Real Estate Network, they agree to share their MLS listings with the site. RealEstate.com also allows people to upload listings one by one (fees listed below). Finally, RealEstate.com partners with companies to provide content. For example, much of the content in the New Construction section is provided by iNest (a sister company). Foreclosed content comes from Foreclosure.com. And many resale listings come from The Real Estate Book, a real estate publication covering approximately 460 markets in the U.S.
Advertising Options and Rates
In the Find-a-REALTOR(r) program, REALTORS(r) pay to be one of a few designated professionals for a specific area. When a homeowner or buyer submits their needs criteria through the site, the designated realtors in the network compete for that person's business. Once the user completes the transaction with a network agent, the person will receive a gift card from Home Depot(r) or American Express valued at up to $2,000, depending on the purchase or sales price of the home. The REALTOR(r) can expect to pay 25%-35% of their commission, depending on RealEstate.com contract terms, as a cost for the lead.
RealEstate.com has a lead select program which allows the agent to pick and select the leads they want to work. Leads are sent to a cell phone or e-mail address, and from there can be accepted or rejected. When a lead is accepted, a profile page automatically sends an introductory message to the consumer. A fee is charged for the lead.
To join the real estate network and see how much leads cost in your area, see http://www.realestate.com ... fault.asp.
Home listings can also be viewed and posted to the site. RealEstate.com charges $14.95 for your home to be up for 30 days and $27.95 for 60 days.
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