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VOW - "Virtual Office Website"

» A VOW is where the public can enter, provide contact information, get a password, describe property interest, and then conduct searches of all available MLS listings.
» The Participant can display all available MLS listings.
» All listing information details can be displayed.
» Display rules are set by the MLS.
» The visitor becomes a bona fide customer / client.
» A VOW website is a business site whereas an IDX site is an advertising site.
» A VOW real estate site allows you to give your site visitors / clients more powerful access to MLS data in exchange for their contact information and agreement to become a bona fide customer.

By Diane Tuman

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  • Last edited October 12 2012
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