Websites For Real Estate Professionals
Offering the possibility to search the MLS listings is a plus, and a real estate website should have the tools necessary for visitors to contact the realtor easily about a listing, or to request information or reports.
There are many choices available for realtors to pick websites' providers; keep in mind, though that all websites are not created equal. Website design and search engine optimization (SEO) play a key role in how effective the website will be for a real estate agent. Here is a list of real estate website providers.
The way a website is built may very well make it difficult for potential customers to find it online due to several factors:
- A website made entirely in Flash can be impressive, but to make it visible to search engines can cost a lot of money and marketing efforts. You have to make a decission between beauty and practicality. The reason is simple: search engines so far do not read the Flash code. If they can not read it, they can not index it.
- A golden rule in online marketing is "Content is King". Good content will encourage visitors to come back often. The content of a website will also determine its ranking, and for organic search results the content of the website must have the right mix of keywords: not too many to be deemed as spam, but enough to be picked as relevant for the search engines 'spiders'.
- Search engines are also showing appreciation to websites complying with the latest web standards, this will ensure that a website will perform well in different browsers and provide a better experience to users. Websites built entirely with tables or frames still work but are outdated, and need a lot more code markup.
Until recently, link exchange done right was a sure way of optimization for improving rankings; currently, this is been reevaluated by Google and other search engines, and it is not as important as it was before.
By Diane Tuman
- Last edited October 12 2012
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