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Websites For Real Estate Professionals

A real estate agent, like any business, needs a professional-looking Web site.  People expect to have access to listings, images, neighborhood information, and other real estate data - and it should be easy to contact the agent or broker.

Offering the possibility to search the MLS listings is a plus, and a real estate website should have the tools necessary for visitors to contact the realtor easily about a listing, or to request information or reports.

There are many choices available for realtors to pick websites' providers; keep in mind, though that all websites are not created equal.  Website design and search engine optimization (SEO) play a key role in how effective the website will be for a real estate agent. Here is a list of real estate website providers.
The way a website is built may very well make it difficult for potential customers to find it online due to several factors:

  • A website made entirely in Flash can be impressive, but to make it visible to search engines can cost a lot of money and marketing efforts. You have to make a decission between beauty and practicality. The reason is simple: search engines so far do not read the Flash code. If they can not read it, they can not index it.
  • A golden rule in online marketing is "Content is King". Good content will encourage visitors to come back often. The content of a website will also determine its ranking, and for organic search results the content of the website must have the right mix of keywords: not too many to be deemed as spam, but enough to be picked as relevant for the search engines 'spiders'. 
  • Search engines are also showing appreciation to websites complying with the latest web standards, this will ensure that a website will perform well in different browsers and provide a better experience to users. Websites built entirely with tables or frames still work but are outdated, and need a lot more code markup.
Smart application of search engine optimization (SEO) techniques in the website architecture, and after publishing it, can make a big difference in the effectiveness of a real estate website. To make it easy for web surfers to find the website, it should be submitted to the search engines and directories, and obtain meaningful links from websites in the same line of business.
Until recently, link exchange done right was a sure way of optimization for improving rankings; currently, this is been reevaluated by Google and other search engines, and it is not as important as it was before.

By Diane Tuman
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  • Last edited October 12 2012
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