Yahoo Real Estate - Agent Marketing Opportunities
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Web site: http://realestate.yahoo.com/
The Yahoo! Real Estate section also has many research tools available to aide consumers. For example, you may view market trends or home sales data, brought to the site by Zillow.com. Or see current mortgage rates, compliments of Bankrate.com.
According to MediaMetrix, in October 2006, Yahoo! Real Estate section was viewed by 2,507,000 Unique Visitors who generated approximately 15,000,000 page views.
If you are a seller who can provide at least 100 unique listings each week to the classified section, you may participate in Yahoo! Classifieds Express which allows for batch feeds. This means you can upload multiple listings at one time. No fees apply to sellers who participate at this level. For more information on how this process works, visit: http://partnerservices.classifieds.yahoo.com/php/partner/batchfront.php?intl=us.
Overview
Yahoo! is a media site on which one can visit its very popular real estate section. Yahoo! has partnered with various content providers to power parts of this section. If you search homes for sale (MLS), you are taken to a framed version of the Prudential Web site. All leads are sent to Prudential agents, regardless of who is listing the home. Foreclosed homes are brought to the site by Realtytrac.com. New home listings are presented by NewHomeSource.com. And the agent search section is powered by HomeGain.com. The Real Estate Classified search is the only area where real estate professionals and personal real estate owners have an opportunity to display their homes.The Yahoo! Real Estate section also has many research tools available to aide consumers. For example, you may view market trends or home sales data, brought to the site by Zillow.com. Or see current mortgage rates, compliments of Bankrate.com.
According to MediaMetrix, in October 2006, Yahoo! Real Estate section was viewed by 2,507,000 Unique Visitors who generated approximately 15,000,000 page views.
Advertising Options and Rates
Because of the exclusive contracts Yahoo! has with the aforementioned companies, marketing of listings is not available in many of the Yahoo! Real Estate areas. Yahoo! does allow postings in their Classifieds section. For $49.95 you may post a listing that will appear online for 21 days.If you are a seller who can provide at least 100 unique listings each week to the classified section, you may participate in Yahoo! Classifieds Express which allows for batch feeds. This means you can upload multiple listings at one time. No fees apply to sellers who participate at this level. For more information on how this process works, visit: http://partnerservices.classifieds.yahoo.com/php/partner/batchfront.php?intl=us.
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