Zillow Mortgage Marketplace Charging Guidelines
How are lenders charged in Zillow Mortgage Marketplace?
Lenders are charged for clicks. They can target any type of loan request and provide loan quotes all they want for free. Lenders will only be charged if a borrower clicks on their quotes or clicks a link to their website. All phone calls and email contacts are free.
What is a click?
A click is counted when a borrower clicks to a lender's quote details page to view more information about a lender's quote and to see the lender's contact information. The quote detail pages are optimized to drive phone and email contact to the lenders. Zillow does not charge for duplicate clicks. Also, lenders will not be charged more than once per quote details page view, per user, per loan request.
Can lenders include links to their website on a quote?
Yes. Lenders have the option of adding links to their personal website. If a borrower clicks one of the links to the lender's website, the lender will be charged the same price as a click to the quote details page. Lenders will only be charged once if a borrower views a quote detail page and then clicks through to the website (or vice versa).
Can lenders dispute clicks?
Individual clicks are not disputable. However, if you see unusual click patterns please contact us at email@example.com.
How will lender know how many clicks they are getting?
After the new charging structure is in place, lenders can go to the transaction history page in the Lender Billing section and query any time period to see the number of clicks they've received and the average cost per click in that time period.
- How to Register and Get Confirmed
- How to Quote and Set Max Click Price
- How to Automate Your Quotes
- Lender Do's and Don'ts
- Lender Testimonials
- Lender Resource Center