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Zillow-Yahoo Partnership FAQ

Zillow and Yahoo! Real Estate have teamed up in an exclusive partnership to create the most effective digital advertising option to the real estate industry. The partnership brings Zillow's 4 million for-sale listings to Yahoo! Real Estate, as well as creating one of the most powerful real estate ad networks on the Web. Here are some FAQs about Zillow's exclusive real estate partnership with Yahoo!:

Q. Does this mean if I buy a listing ad on Zillow, it will also appear on Yahoo!?
Not yet, but soon.  It will take time to move and share individual listing feeds and XML files from Zillow to the Yahoo! Network, but we expect the integration to be completed this fall. Even though the integration won't happen until the fall, we are selling ads now, so contact a Zillow sales representative at 866-324-4005 for details.

Q. If I already have a listing ad on Zillow, what does this mean for me?
It means once the integration is complete, your existing listing ad will appear on both Zillow and Yahoo! Real Estate, so it's more exposure for you.  Also, if you are an existing Zillow advertiser, you will be the first to have the option of adding Yahoo! to your customized sales package for an incremental cost before your existing contract expires. Or, you can finish out your Zillow-only contract as-is.

Q. What is the cost to appear on both Yahoo! and Zillow?

Pricing will vary by geography, but real estate agents and brokers who are interested in advertising on Zillow and Yahoo! should contact a Zillow sales representative at 866-324-4005 and get pricing details for respective coverage areas.

Q. Can I opt out and only have my ads appear on just Zillow, or just Yahoo!?
No. Once the Yahoo!-Zillow integration is completed this fall, listing ads will be bundled, which will provide your listing ad with tremendous visibility.

Q. How does this partnership benefit me as a real estate agent or homeowner?
For one thing, your listing ad will appear in front of tens of millions of visitors who come to Zillow and Yahoo! Real Estate. Also, if you are an existing Zillow advertiser, you will be "first in line" to add Yahoo! to your customized sales package at an incremental cost. Or, you can just finish out your Zillow-only contract as-is.

Q. Will my listing ad on Yahoo! appear the same as it does on Zillow?
Yes. Listing ads on Yahoo! Real Estate will be the same as on the Zillow website, with core home details (number bedrooms and bathrooms, square feet) in addition to Zestimate home values, price history, listing description, etc.

Q. Will Yahoo! Real Estate accept homes for rent from Zillow as well?
No, this partnership extends only to for-sale listings. 

By Diane Tuman
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  • Last edited October 12 2012

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