5 Things Not to Miss at IBS 2020

The International Builders’ Show is happening January 21-23 in Las Vegas. Want to make the most of your time there? We’ll walk you through top sessions and events covering the latest trends, insights and services to help you attract and convert more buyers.

1. Chōwa Concept Home: Life in Balance

Sekisui House and its U.S. home-building company, Woodside Homes, present the Chōwa Home in Las Vegas — an innovative concept intended to promote human wellness and life in balance. The modern marvel introduces technologies, best practices and a new approach to “improving society through housing.”

2. The New Rules for New Home Shopping: Lessons for Engagement, Personalization & Easing Pain Points

Tuesday, January 21, 2020
9:15-10:15 a.m.
LVCC - Spotlight and Game Changer Session - South 223

Today’s on-demand culture is transforming how customers expect to engage with your brand. Consider that 64% of home buyers consider new construction, but only 9% purchase: Why are we losing so many potential customers and, equally important, how can we create the buying experience they expect? Laura Eddy from Zillow will share research into pain points that lead to an abandoned purchase, along with key demographics and nuances of today’s buyers and their journeys. Realtor.com® will then provide insights into the marketing techniques and technologies for engaging consumers in real time and how to leverage that connection for an easier, more personalized shopping experience.

3. Clash of the Titans! Marketing Megaminds Debate Today’s Hottest Topics

Wednesday, January 22, 2020
10:15-11:15 a.m.
LVCC - South 233

Join us for this unique session as four of the industry’s brightest marketing minds (including Zillow’s senior national account manager, Ali Webster) debate the most pressing questions of today with candor and humor. Is content still king in the home-buying journey? Are humans obsolete? Come enjoy a lively no-holds-barred debate!

4. Zillow New Construction, booth #SU636

The exhibit hall is more than just a stop for swag — it’s a hub for exchanging ideas and provoking discussion. Visit Zillow New Construction in the South Hall Upper Level, booth #SU636, to discover how we’re shaking up marketing and advertising for builders, then get a taste of the latest consumer data with a copy of the Zillow New Construction Consumer Housing Trends Report 2019.

Stay connected on social

Won’t make it to IBS 2020? Follow Zillow New Construction on LinkedIn and Facebook to keep up with all the action.