9 Reasons Why You Need a CRM

You may know the phrase “CRM system,” but what is it and why should you care about it? CRM stands for “customer relationship management,” and it can be your secret weapon in the battle to attract, engage and convert new construction buyers. A CRM can also help you stay in touch with past buyers to generate referrals, nurture repeat business and so much more. It’s a powerful tool that can benefit every member of your sales and marketing team.

Here are nine reasons why you need a CRM.

1. A CRM consolidates information from multiple sources into a central database for easier management.

2. A CRM’s auto-response features let you immediately reply to buyers — before they move on to the next community.

3. A CRM lets you sort leads by category or community so you send the right message to the right buyer at the right time.

4. A CRM personalizes your service so you can create deeper, more personalized experiences.

5. A CRM saves you time by automating and monitoring repetitive tasks and workflows.

6. A CRM provides instant feedback about what works so you can measure your effectiveness.

7. A CRM shows you when and how to follow up with each buyer and improve your forecasting.

8. Many CRMs can integrate your Zillow and Trulia leads so you can skip manual entry.

9. A CRM helps you keep in touch with past buyers and let them know about your new homes.