New Construction Consumer Housing Trends Report 2020

New Construction Consumer Housing Trends Report 2020

February 18, 2021

5 Minute Read

With high demand, limited for-sale inventory and historically low interest rates, it was a busy year for new construction. 

New Construction Consumer Housing Trends Report 2020 Cover Image

The New Construction Consumer Housing Trends Report 2020 delivers the latest research on buyer behavior and what you need to know to meet your customers’ needs.

Highlights from this year’s report:

  • Preference for new construction on the rise: 18% of all buyers say they are only interested in a brand new home, compared to 12% in 2019.
  • Younger buyers lead the market: 45% of new construction buyers are now under age 40, and 70% of those buyers are purchasing their first home.
  • Urban areas see new growth: 31% of new construction buyers say they purchased their home in an urban area — up from 23% in 2019.

You’ll also learn what buyers are thinking when it comes to new tech tools like virtual tours and 3D floor plans, plus gain insight into the pain points some new construction buyers struggle with. 

Get the full report now.

Builders, meet buyers.

82 percent of prospective buyers consider new construction.* Make it easy for them to find you – list where they’re looking.

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