New Construction Conversion Playbook: The Power of the Lead

Home shoppers today want the benefits of technology and human connection. As you work to create a positive outcome for new construction buyers, you can deliver both high-tech and people-driven experiences with the right data and the right marketing tools.

The New Construction Conversion Playbook: The Power of the Lead delivers the insights you need to create strong relationships with new construction home shoppers; find the right channels to market to them; and analyze, measure and determine the success of your efforts.

Highlights include:

• Strategies to help you refine your goals, cut through the marketing noise and ensure your data is accurate and consistent
• Tools you can use to help reach qualified buyers through multi-touch marketing
• Ways to track website activity and gather lead conversion data
• Methods of educating buyers with Zillow tools, such as enhancing your Zillow Promoted Communities listings, creating a Builder Profile and 3D Zillow Home tours

You'll also get pro tips on best practices for connecting and following up with potential buyers, as well as recommendations for assets you can use to nurture your new construction buyer pipeline.

Get the full playbook now.