How to Use the Zestimate for New Construction Homes

The Zestimate^® home valuation is Zillow’s estimated market value, computed using a proprietary algorithm. Buyers interested in new construction might have already seen the Zestimate for homes in your community and want more information. Being able to explain the Zestimate is an opportunity for your sales staff to expertly position the value of your new construction homes.

Here are five reasons to use the Zestimate when talking to buyers about their new home options.

1. Understanding the Zestimate helps you better promote your homes by showcasing their value compared to the local market.

2. The more you know about Zestimates and how they work, the easier the conversation with buyers can be.

3. The Zestimate considers the unique features of your homes and communities, which you can use as talking points with buyers.

4. Use factors the Zestimate “misses” — e.g., custom features — to show buyers how your fit and finish options add value to the home.

5. A Zestimate can show buyers where the market might be in a year, helping both of you nail down a more accurate timeline for purchasing.

Download the full presentation on using the Zestimate, plus more about Zestimates and how they can help you engage with more buyers.