4 Must-Sees at IBS 2019

The International Builders’ Show is around the corner, happening February 19-21 in Las Vegas. To help maximize your time there, we’ve pinpointed top sessions and events highlighting the latest trends, products and services to help you attract and convert more buyers. Can’t make it this year? We have a tip for you too!

1. KB Home ProjeKt: Where Tomorrow Lives

In conjunction with CES 2019, KB Homes partnered with multiple industry vendors and sponsors to build the BUILDER KB Home ProjeKt — a cutting-edge concept home that Zillow created the digital listing for. If you want to see where tomorrow lives:

• Attend a pre-show block party at the house from 2-6 p.m. on February 18. RSVP here.
• Tour the home during the Builders' show on February 19 and 21 from 10 a.m.-1 p.m. Free round-trip transportation (using promo code KBHP2019) will be available via Lyft starting at 9 a.m.
• Take a virtual tour.
• See the listing on Zillow.

2. Clash of the Titans! Marketing Megaminds Debate Today’s Hottest Topics

Tuesday, February 19 | 3:30-4:30 p.m.

Join us for this unique session as four of the industry’s brightest marketing minds (including Zillow Group’s own Lucy Wohltman) debate the most pressing questions of today with candor and comic relief. Do you cut all of your marketing in a recession, or is it time to double-down? Do you invest more in agencies, or is in-house the way to go? Come enjoy a lively no-holds-barred debate!

3. Let Your Lead Data Lead the Way: Marketing Attribution 101

Wednesday, February 20 | 1:15-1:45 p.m.

It’s rare for a buyer to decide a builder or home is right for them based on a single ad. Home buyers use a variety of resources throughout their decision-making process, yet too often marketers credit a single campaign with converting leads. In this Tech Bytes session, Lucy Wohltman will moderate a panel of industry pros who will provide the steps to take for multi-touch attribution. Learn how to connect your marketing channels and data sources to your CRM, the different attribution models, and how to analyze results and adjust.

4. Zillow, Booth #SU636

The exhibit hall is more than just a stop for swag — it’s a hub for exchanging ideas and provoking discussion. Visit Zillow in the South Hall Upper Level, booth #SU636 (in the nextBUILD section), to discover how we’re shaking up marketing and advertising for builders, and get a taste of the latest consumer data to illuminate your marketing.

Keep up with us on LinkedIn and Facebook

Won’t make it to IBS 2019? Follow Zillow Group for New Construction on LinkedIn and Facebook to keep up with all the action. From an exclusive sneak peek of Hanley Wood and the KB Home ProjeKt to live updates from the show floor, it’s the next best thing to being in Las Vegas yourself.

Contact us at buildersales@zillowgroup.com to connect. See you at IBS 2019!