Infographic: Get Inside the Minds of New Construction Home Buyers

What if you knew so much about how new construction buyers search for and choose a home that marketing to them would be like marketing to yourself? This new construction buyer persona can take you one step closer toward gaining that level of understanding.

Based on insights from the Zillow Group Consumer Housing Trends Report 2017, this persona can help you better understand the pain points and motivations that buyers experience along their journey to new home ownership, including where and how they search for, compare and select new construction homes.

You can also download the persona to share with your team.

For more information about new construction buyers, view or download the entire Zillow Group Report on Consumer Housing Trends 2017 and take a look at our 2018 New Construction buyer persona.

And keep checking the New Construction Resource Center for more new home shopper trends and data!