Key Takeaways From International Builder Show 2019

Don't worry if you didn’t make it to the International Builder Show (IBS) this year. Our Advantage Program partners who attended shared what they saw and heard at the show.

1. 2019 is the year of data. Analyzing your data helps track the buyer’s journey from hearing about you to purchasing a home.
2. Visualization technologies nurture buyers with a personalized experience.
3. There aren't enough homes with the features and amenities millennial and Gen Z buyers want most.
4. Builders are working hard to design a better customer experience.
5. Speed, frequency, variety and persistence will set builders apart from their competition.
6. The next generation of builders are ready to embrace new ideas and technologies.
7. Buyers want homes that will change their lives by focusing on technology, environmental stewardship and the homeowner’s well-being.
8. New construction marketers are raising their standards for attributing the results they achieve.