Lennar’s Stuart Miller: Revisit the Past to Innovate for the Future

For the 60-plus-year-old home building company Lennar, leveraging new marketing trends to stay ahead of the competition was an ongoing challenge. But when Executive Chairman Stuart Miller took the helm of his family-owned company, he realized that looking back to Lennar’s history and core values was the key to an evolutionary future.

In his 'Office Hours' podcast, Zillow Group CEO Spencer Rascoff sits down with Miller to find out how Lennar pivoted from traditional marketing to digital marketing and created a culture that embraces innovation.

Hear Miller’s take on:

• How an independent Lennar division migrated to digital marketing, and then taught the concept to more than 30 other divisions
• How Lennar’s digital-centric marketing platform increased qualified traffic and decreased costs by 50 percent
• How technology will impact home building and design

Press “Play” to hear the full conversation.