4 Simple Ways to Wow Buyers With Your Listings

Now that your spec listings are linked to an MLS and included in your Zillow Promoted Communities, you'll have consistency across all platforms — and listing leads will be sent directly to you.

As you transition from exclusively managing your listings in New Home Feed, we've put together some helpful best practices for you to use or share with any agents who post and manage your listings.

Best practices

1. Post listings on Zillow and Trulia via a listing feed

Listing Connect exists to save builders and agents time and headaches. It allows you to manage your listings in one place: at the source of your feed. After updating your listing at the source, your feed does the legwork by making those same updates everywhere it appears online. That means no more time spent clicking around 10 different websites to make listing edits.

By using Listing Connect, you and your agents are able to keep MLS listings as the source of truth for descriptions, images, and home and community details.

2. Grab a buyer’s attention with great photos

Avoid posting listing photos that are undersized, time-stamped, watermarked, blurry or unidentifiable. You want buyers to look at the snapshots and say, “I want to see more!” instead of asking, “What IS that?” You’ll get more buyers viewing your listings when you start with an eye-catching image and include 20–25 thoughtful and professionally taken photos that highlight each home’s best features. For more tips, check out our guide to listing photography.

Really want buyers to stop and look around? Listings with a Zillow 3D Home® tour sold, on average, 10% faster than listings without. Add a 3D Home tour to your listing for free to help your homes stand out from the crowd.

3. Write compelling listing descriptions

While pictures catch a buyer’s eye, a well-written listing description draws them in further and helps them better imagine what it’s like to live in the home. Words are magical; string the right ones together and you can transport readers out of their world. Use the wrong ones and poof! Your audience’s interest and trust are gone. And, a listing description is one place where using the right words has a proven impact on a home’s selling price.

4. Help showcase each listing

One of the keys to generating views is to give each listing a personal story, which creates rapport with buyers so that they want to keep reading. How do you do that with homes that have never been lived in? Help buyers imagine living with the convenient, high-tech and energy-saving touches that make your homes unique. When buyers click More to expand the description, they’ll see additional details you add such as premium features and custom options for the home.