Maximizing the Impact of Your Content Marketing

Successfully marketing your new construction homes begins with broadcasting your message to the largest audience possible. Whether you have an already impressive cache of blogs, emails and social posts or you’re just getting started with a content strategy, you need to make the most of what you create and share it among home shoppers.

That means learning to COPE: Create Once, Publish Everywhere. For example, say you’ve written a blog post about the benefits of planned communities — you COPE by sharing that content through other channels, such as email or social media posts.

Here’s how to maximize the impact of your content marketing by learning to COPE.

1. What is COPE?

COPE means you transform one foundational asset into multiple formats and reach the largest audience possible.

2. Why learn to COPE?

You’ll save time, grow your audience of prospective buyers and turn them into fans who can help spread your message.

3. What do you mean “publish everywhere”?

Distribute your content anywhere it’s appropriate: Take a long-form report and create an email, social media post, blog entry, video and a SlideShare.

4. What should I COPE?

Only your best content! Pick strong concepts that resonate with home shoppers and share it on the most effective channels.

5. What’s the key to success?

Start with a powerful concept, tell a compelling story, then stick to your plan of how to share it.

6. How do you make compelling content?

Capture the buyer’s attention! If it doesn’t impress you, it won’t impress a new home shopper — rework your content until it’s irresistible.

7. What story do I tell?

If you don’t know what buyers dream about, you can’t tell the story they want to hear. Do your homework to understand your audience.

8. How do I get buyers to act?

Make your audience feel something: Everyone is a potential buyer if you make them feel happy, anxious, curious or empowered.

9. How do I COPE like a pro?

Create an editorial calendar and check in regularly with your team; stay current with tools that can help you organize and automate your COPE process.

Sharing your messages across multiple channels saves times and helps build an audience among new construction home buyers who want to hear your message. Download the full presentation, plus, find out how Promoted Communities can help you grow your business.