ONeil Interactive Impresses Home Buyers With Elegant Web Designs

There are many best practices and technologies that builders can adopt to attract more buyers to their new construction homes. The Zillow Advantage Program — an exclusive network of preferred partners and services that our builder customers can leverage at discounted or pre-negotiated rates — is designed to put more of these resources at your fingertips.

In a conversation with Megan English, director of strategic services at ONeil Interactive, a Zillow Advantage Program partner, we examined how builders can improve their website design to reach and engage more home buyers.

What does ONeil Interactive do?

We help builders sell more homes online. We marry our specific knowledge of the residential industries with a passion for technology and user experience to provide comprehensive digital marketing for home builders. It’s not only our business — it’s our passion. We literally talk about it all day long and would love to get you excited about it too.

How does your tech benefit buyers during their home search?

The home shopper is our clients’ primary audience, so we need to impress the buyer, first and foremost. We’ve refined our process for home builder website design to create beauty and functionality while also generating leads. We take elegance and relevance into consideration with all of our products, services and solutions. If we ask ourselves “Will this resonate with a home buyer?” and the answer is “No” or even “I’m not sure,” then we go back to the drawing board. This applies not only to user experience and interface but also to targeting strategy, messaging and creative execution.

When builders come to you, what’s the biggest problem they want you to solve?

Lead generation is a consistent theme and a top priority for all of the builders we work with. However, the exact business goals and challenges of our clients can vary. That’s when we get creative with tried-and-true strategies to execute thoughtful solutions. Oftentimes what’s worked for a builder in Chicago can also work for a builder in Texas with a few tailored tweaks.

What advice do you have for builders looking to incorporate your type of tech into their marketing strategy?

Have an open mind and don’t be afraid of trying something new. The terminology around the “what” and “how” of new technology can be overwhelming, but we try to boil it down to why a builder should be incorporating any strategy into their game plan so that it feels authentic. Friendly client service is a core value, and we work hard to make marketing easy for our builders.