New Podcast for Builders Features the Latest Data Insights From Zillow

Baby boomers and millennials now account for 69% of new home sales in 2019* — are you providing the right user experience for these very different groups of home buyers? We asked builders to share the top podcasts they use to stay current on industry trends. Here’s a new one you can add to the list.

Jake Scherrer, Zillow’s director of builder regional sales for new construction, joins Mollie Elkman and Matt Riley from Group Two on their Building Perspective podcast to discuss their focused topic of the week: buyer insights from the Zillow New Construction Consumer Housing Trends Report 2019. This episode dives into the data about today’s new construction home buyer including…

• The differences in how millennials and boomer buyers approach the home search
• Why many people consider new construction, but most still don't buy
• How long of a commute new construction buyers are willing to tolerate

Jake also touches on how millennials in particular use technology in their search, what they expect to see when searching for homes online and where there are opportunities for builders to better deploy technology to reach buyers. 

What else is going on with new construction buyers? Listen to the podcast as Jake shares even more insights. Spoiler alert: Around the 44-minute mark, Jake shares the big takeaways for how to market to millennial buyers.

About the Building Perspective podcast

As president and owner of Group Two, a Philadelphia-based ad agency for builders, Mollie Elkman shares her extensive knowledge and industry expertise to help builders better connect with buyers. Group Two Vice President Matt Riley — a former builder himself — has deep insights into what makes selling and marketing new construction homes as rewarding as it is challenging.

Each week, Mollie, Matt and thought leaders from Group Two and the industry at large dive into a focused discussion about the latest trends, changes and best practices in new construction sales and marketing. 

* Zillow New Construction Consumer Housing Trends Report 2019