This Podcast Shares How to Maximize Your Zillow Group Listings
June 29, 2018
5 Minute Read
Jake Scherrer, senior director of Zillow Group’s new construction regional sales, sat down with Kevin Oakley and Andrew Peek of Do You Convert on their marketing podcast, “Market Proof Marketing.” Jake shares top tips on how to make your Zillow Group Promoted Communities listings stand out from the competition of used homes.
Spoiler alert: Content matters! The right mix of content translates into more views, leads and eventually buyers:
- Learn which words (and how many of them) attract home shoppers.
- Discover the number of pictures you need to increase page views.
- Find out how much a video impacts the buyer experience.
Click here to listen to the podcast, and jump to the 26:30 mark to catch Jake’s tips on getting the most from the Zillow Group platform.
Builders, meet buyers.
82 percent of prospective buyers consider new construction.* Make it easy for them to find you – list where they’re looking.
*Zillow New Construction Consumer Housing Trends Report 2025
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