Podcast: Sales Training Expert Jeff Shore on Emotions in Home Sales

We’ve all seen HGTV’s 'House Hunters' and the predictable storylines of most episodes — the house the buyers purchase at the end of the show is never the one they described at the beginning. That’s because there are strong emotions behind the list of requirements buyers give you. How can you maximize your time in the sales process to understand your buyer's true wants and needs faster?

Zillow provides insights on consumer emotions in this episode of the podcast The Buyer’s Mind with Jeff Shore. In this interview, you’ll learn:

• How researchers study System 1 decision-making
• How to understand your buyer’s emotions
• How to get prospective buyers to work through their fears and buy a house from you

Interested in learning more about sales leadership tools to transform your team and maximize your market? Zillow is a proud partner of the Jeff Shore Sales Leadership Summit at the Gaylord Rockies Resort on August 15-16, 2019. Early bird ticket pricing ends on June 7, so reserve your seat today!